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Art House Convergence

Art House Convergence Relaunches Loyalty Program in North America

Customer loyalty programs have become an essential tool for exhibitors over the years. At Art House Convergence (AHC), a coalition of independent exhibitors across North America, their own unique loyalty program has recently been relaunched. Formerly a project of the Michigan Theater Foundatio…

A panel of experts sits in front of an audience at IFFR Pro, with a TV screen to the left.

Festivals as Gatekeepers and Tastemakers: The Changing Landscape of Festival Distribution at IFFR

As the landscape of distribution and exhibition evolves, the role of festivals as ‘gatekeepers and tastemakers’ is being questioned more than ever before. Once seen as the primary arbiters of cinematic prestige, festivals now face stiff competition from distributors and streamers that increasingly s…

Kathleen McInnis - 2025 International Rotterdam Film Festival IFFR

Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals

One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…

Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

Sound and the Premium Moviegoing Experience

CJ Tech: Sound and the Premium Moviegoing Experience

No one would disagree that providing an experience that causes moviegoers to return to a theatre is a smart business decision. But what exactly is the “premium moviegoing experience” that everyone is talking about, and how do you deliver it? It’s more than just oversized screens, plush recliners or…

Tim Richards of Vue

Tim Richards On Venturing Into Film Distribution with Vue Lumière

As 2024 wound down, Tim Richards, CEO of Vue, used the final few weeks to formalize an initiative he’d been openly discussing all year; Europe’s largest privately held cinema operator is launching a film distribution company titled Vue Lumière. The new entity will be wholly owned and fun…

Unbowed by Russian Invasion, Ukraine Selects “La Palisiada” as Oscar Submission

The race for the 2025 Oscars is underway, and Ukraine once again finds itself in the running for a top honor. Following last year’s victory for “20 Days in Mariupol” in the Best Documentary category, Ukraine has selected another powerful film, “La Palisiada”, to represent the nation in the Best Inte…

CinemaHora forum in Chisinau, Moldova

CinemaHora Forum a Buzzy Success as Moldova’s Future Faces Westwards

Following a hard-fought presidential campaign that saw incumbent, Maia Sandu, triumph over a phalanx of Kremlin-backed candidates in November 2024, Moldova is positively vibrating with good energy. The positivity and good humour were keenly felt at CinemaHora, the film industry forum hosted in Chisi…

Spike Lee with Lotfi Achour at the Yusr Award Ceremony during the 2024 Red Sea International Film Festival

Lotfi Achour’s “Red Path” Wins Golden Yusr at 2024 Red Sea Film Festival

The 2024 Red Sea International Film Festival wrapped on Thursday, 12 December, in Jeddah’s historic Al-Balad district with an awards ceremony honoring selections from the official competition. Tunisian filmmaker Lotfi Achour won the night’s biggest honor, the Golden Yusr for Best Feature Film, for h…