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Front Row Report: Beer Wars – A Live NCM World Premier

[youtube]http://www.youtube.com/watch?v=uY-Bg5Odi0M[/youtube] This report just in from our friend and colleague Jerry Pierce: Beer Wars – A Live NCM World Premier Jerry Pierce April 17, 2009 National Cinemedia (NCM) that runs “Fathom” a “live” to the theater network for single play events. The…

“Bart” Got A Grass Roots Marketing Campaign

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=JZhMuTdL5n8[/youtube] These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a da…

It Was A Very Good ShoWest 2009 For Sony

The popcorn has been swept away, the 3D movie banners folded, the quiet talk about how cinema is holding up in the recession has faded – ShoWest 2009 is over. While VNU will continue to host the Las Vegas-set cinema trade show and exhibition for one more year before NATO is rumoured to take th…

DTS Digital Cinema Back From The Not-Quite-Dead With Qube Deal

DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital Images reverted to being Lowry Digital under the new ownership of Reliance/Adlabs. DTS Digit…

GDC Comes On Strong With New Features and Dealer Network

Unless you’ve been living on another planet, or simply working in an industry other than exhibition, it would be hard not to know what GDC Technology has been up to lately. After all, they’re not shy about telling you all their latest deals, most recent installations and newly released produc…

DFE Technologies Tackles Hard Drive Distribution

[viddler id=ad507ee&w=545&h=349] Starting with this entry we’re going to try something a little different and from time-to-time begin posting video interviews and demos of some of the technology and companies we come across. You may enter comments directly in each video by clicking on the …

Some Bright Ideas At ISDCF’s 3D Luminance Level Demo

[/caption] On Tuesday at the AMC Burbank 16 in Burbank, CA, the Inter-Society Digital Cinema Forum (ISDCF) held a luminance level demonstration of digital 3D content which had been mastered for different light levels. The ISDCF is not a standards body and thus the demo was not a test, but simply a…

Facebook Helps Malco Theatres Market To Moviegoers

With many of North America’s newspapers presently threatening to cease publication as they try and stave off bankruptcy, retailers of all types and sizes have had to look for alternative advertising methods to market themselves. This can be incredibly difficult when due to the numerous mediums that…

Can Social Media Help A Movie Studio Conduct Market Research?

There used to be a time not so long ago, about two or three years, that motion picture distributors made many of their decisions about release patterns based on a weekly report produced by one third-party company; National Research Group. The company, founded in 1978, became a de-facto standard for…

Opera Industry Voices Concern Over Movie Theatre Broadcasts

[youtube width=”480″ height=”385″]http://www.youtube.com/watch?v=WdUzNYGxcJ8[/youtube] Many who know me are aware what a big opera buff I am. I’ve held a subscription to the Los Angeles Opera‘s annual season for at least the past five years, and when I travel I m…