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Berlin Film Festival 2022 – The Luckiest Festival of Them All?

The Berlin Film Festival might be the luckiest festival in the world. The very last major international film festival outside the pandemic, Berlinale 2020, ended one day before the city’s first official Covid-19 case was recorded. Before then, it had sold 330,000 tickets, hosted over 18,500 fi…

2022 Sundance Film Festival Acquisitions

Sundance Acquisitions Suggest Austere Future for Specialty Theatrical Releases

If acquisitions activity at the 2022 Sundance Film Festival provides any insight into the current market for specialty and mid-tier movies, as tends to be the case with Sundance, then the near-future for cinema operators of all sizes is decidedly mixed. The festival wrapped up this year’s prog…

2022 Sundance Film Festival

Sundance Cancels In-Person Festival for 2022

In the midst of a nationwide wave of COVID-19 infections the Sundance Film Festival announced today that its in-person programming had been called off. One of the most prominent film festivals in the United States, it was slated to commence on 20 January in Park City, Utah. The event will now be hel…

2021 Cannes Film Festival - Awards Ceremony

No Spoilers At The 74th Annual Cannes Film Festival

It seems fitting that in a year when many were skeptical the Cannes Film Festival could even take place successfully that it should end with its competition jury president, filmmaker Spike Lee, expediting the awards ceremony by erroneously announcing the event’s top prize winner before a…

2021 Cannes Film Festival

Cannes Conquers COVID Challenge

They could have easily canceled this year’s event and nobody would have faulted them at all. Some may have even thanked them; seeing it as the sensible thing to do. There are still those that wish they had. Instead, the organizers of the Cannes Film Festival postponed this year’s 12-day…

Rome’s FantaFestival Points Way for IRL Film Festivals

The FantaFestival in Rome, Italy, was one of the first international festivals in Europe that was able to reopen to a live audience in a real cinema auditorium. Running from 2nd to 6th June 2021, the 41st edition of the festival – notably one of the oldest in Italy – brought devoted love…

Thierry Frémaux at the Special 2020 Cannes Film Festival

Cannes Film Festival Raises The Bar With 2021 Lineup

More than a year after the pandemic forced the cancellation of the the 73rd annual Cannes Film Festival in May of 2020, its programmers announced the official selections for the 2021 event. Earlier this year the festival abandoned its usual May dates on the calendar, postponing the event until July,…

Matthias & Maxine

Top Five Least Marketable Movies In Cannes (Yet To Be Marketed)

“Least marketable movie” doesn’t necessarily mean “worst film.” Far from it: challenging features, whether they be chat-fests or thinly plotted spectacles, usually don’t lend themselves to Instagram-ready campaigns or Twitter-fueled debates. That said, sometimes a challenging film—from proven talent…

The Lighthouse

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a Brit pop legend like Elton John, and th…

Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

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