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H.Brothers Research

How Sustainable Is The Chinese Cinema Market?

In 2011 the average ticket price in China was CNY ¥37 (USD $5.62) but by 2015 this had fallen to nearly CNY ¥35 (USD $5.32) despite the growth of Imax and premium screens and the increase in cinema ticket prices in all other major economies. Mobile ticketing by third-party vendors is the main cause,…
c504204ac14d646_w550_h412.jpg

China to Crack Down on Box Office Fraud

Chinese authorities are cracking down on box office fraud, with severe punishments for cinemas, ticket software vendors or apps caught siphoning off BO.

CJ @ CineAsia: MPA Seminar – Why Exhibitors Have Become Key Stakeholders in the Protection of Motion Picture Content

CineAsia 2015 began as always with a presentation from the MPA on effort to combat piracy of films in the region.
Oculus cinema

Looking Past the Headlights: The Next 10 Years in the Entertainment Industry

This article is re-printed from Medium because we feel it will be of interest to readers of CJ and we believe it deserves a wider audience. Ben Johnson at Gruvi kindly agreed for us to re-publish it here. This article is Part 3 in a series of 3. If you would like to read the firstRead More

German Cinemas Threaten “Star Wars” Boycott

Small and independent cinemas in Germany are threatening to boycott Disney/Lucasfilm’s “Star Wars: the Force Awakens” over unfavourable screening terms. Amongst many points of contention Disney is said to be enforcing a minimum ticket price that is seen as too high for small towns,…
Regal Cinemas Spectre Ultimate Ticket

How Regal Cinemas Created the Ultimate Ticket for “Spectre”

In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique and original ideas. That isn’t necessarily accurate, a…
The Walk poster

Are UK’s PLF Pre-Releases Hurting Smaller Exhibitors?

There is a growing sense of unease amongst smaller UK exhibitors about the recent trend to pre-release blockbusters in PLF (premium large format) auditoriums. The back-to-back Week -1 screenings of “Everest” and next “The Walk” on both Imax and own-brand PLF screens has raise…
Paramount's Dynamic Release Windows Trial

Crunching The Numbers On Paramount’s Dynamic Release Windows

When we first set out to craft our analysis of the July announcement that Paramount Pictures would release certain movies on home video just 17-days after most theatres stopped playing them, we must admit to initially focusing on the wrong aspect, or participants, of the distribution experiment. Whi…
Berezin Betting on Box office

Cinema’s Bright Future: A 50-100 Year Perspective on Box Office Trends

“Betting on Box Office: Major Cycles and Market Conjuncture in Film Exhibition” by Oleg Berezin (2014) English translation: Mikhail Prokofiev Edit of English translation: Nick Holdsworth and Elisa Koshkina Amazon Kindle edition, 238 pages At a time when Hollywood box office trends are tr…
Ent Group China cinema growth 2015

China Cinema Growth Slows Dramatically

New data released by Ent Group shows that while the growth of cinemas in China continued in the first half of 2015, the pace of growth is slowing significantly. According to Ent Group the first six months of 2015 saw an addition of 600 new cinemas with 2,449 screens, putting the total in China atRea…
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