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Does the Success of “Avatar: The Way of Water” Open Cinema Exhibition to 3D Becoming Relevant Again?

Cinema exhibition is now in an era of change. As when TV or VHS came into existence, consumer behaviour has been affected. With the advent of living with COVID and the studio direct-to-consumer streaming era, we are in the middle of a new re-alignment in terms of attendance levels. Never has it been…
Ang Lee, Billy Lynn NAB2016

Ang Lee Just Invented a New Form of Cinema

NAB2016 saw a demo "Billy Flynn's Long Halftime Walk" in 120fps 3D 4K. It was like nothing witnessed before. Afterwards the film's director Ang Lee spoke about pushing the limits of cinema.
MasterImage Invalidates RealD Chinese Patent

MasterImage Scores Second Patent Victory Against RealD, This Time In China

MasterImage has managed to invalidate RealD’s utility model patent for its “light-doubler” technology in China, just over a month after it did the same in Russia. With China having overtaken the US as the world’s biggest 3D cinema market, this is a significant development, th…
CinemaCon ICTa Carolyn Giardina

CinemaCon: ICTA Presents – The Unintended Consequences of Digital Cinema

(“Motion seats will be the death of me.” – Un-Named Studio Executive at CinemaCon) Joe deMeo of Barco and President of the International Cinema Technology Association (ICTA) introduces the panel session with the question, “after the [digital cinema] roll out what are we looki…

CinemaCon: Barco Looks to Post-VPF Future

“VPFs are gone and they are not coming back,” was the stark message from Barco’s Todd Hoddick, delivered at Barco’s big CinemaCon press event on Tuesday. While this should not come as a surprise to any cinema industry insider, this message is also one that appears to guide Ba…
MasterImage Invalidates RealD Russian Patent

UPDATED: MasterImage Wins Patent Fight With RealD In Russia

The Russian Patent office has invalidated RealD’s ‘light doubler’ patent within the country, handing a victory to rival 3D firm MasterImage, which had challenged RealD’s utility model patent. With Russia one of the major growth markets for 3D and premium large format (PLF), t…
Rich Welsh

CJ @ NAB: Q&A Interview with Sundog Media Tools’ Rich Welsh

In the run-up to NAB and CinemaCon 2015 CJ is interviewing and profiling several leading companies, trade bodies and people to capture the mood of the cinema industry as it enters its post-digital era. Today we talk to Rich Welsh, Founder and Head of Sundog Media Tool, which last week announced its…
RealD Founders Michael Lewis and Josh Greer

Why RealD is For Sale and Who Would Want to Buy It

Following a disappointing Q3 RealD has revealed that it has appointed investment banker Moelis & Co. to “explore a full range of strategic alternatives available to the Company”, which as Bloomberg notes is “language that typically means a company is seeking a buyer.” So…

CJ@IBC ‘Laser Projection part 1 – Seeing is Believing’

Peter  Lude’ (now with Real D) dives straight into the deep end of the many questions buzzing about laser ILLUMINATED (his emphasis) projecton, ranging from safety to speckling. He even provides a quick Cliff Notes answers to those questions (see above). He then outlines the afternoon (in two…

CJ@IBC ‘Doug Trumbull Keynote – An Odessey of Cinematic Innovation’

Doug Trumbull delievered the IBC Big Screen 2014 Keynote and screened his film UFOTOG in 14fL high brightness 3D laser projection with Dolby Atmos audio - a truly remarkable experience.

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