CineAsia is pleased to announce that global box office data leader, Comscore, will present the 2024 Asia Pacific Box Office Achievement Award at this year’s convention to be held from 9-12 December in Bangkok, Thailand. The award will be presented as part of the CineAsia Awards Ceremony on Thursday 12 December. Accepting the Award for “Mai” will be Justin Kim, Head of Int’l Film Production for CJ ENM and CEO of CJ HK Entertainment Vietnam, also on behalf of Director Tran Thanh from Tran Thanh Town.
“We are very excited to be able to present this award at CineAsia and highlight the amazing contribution this film made to the Asian marketplace in 2024,” expressed Andrew Sunshine, President of Film Expo Group. “Being able to recognize such an APAC blockbuster film is very exciting.”
Comscore Quote
“Comscore is honored to present the 2024 CineAsia Box Office Achievement Award to Tran Thanh Town & CJ HK Entertainment for ‘Mai,’ a Vietnamese romantic drama produced in collaboration with Tran Thanh Town, CJ HK Entertainment and HK Film,” stated Frank Perikleous, Vice President of Comscore Movies for APAC & AUS. “’Mai’ not only captivated Vietnamese audiences, achieving a record-breaking box office gross of 518 Billion VND [$21 Million], but has also become the highest-grossing Vietnamese film of all time and the first to surpass $2 million in the USA and Europe. With Vietnam emerging as one of Asia’s fastest-growing cinema markets, we’re especially thrilled to recognize a Vietnamese-produced title this year. Comscore congratulates Tran Thanh Town & CJ HK Entertainment on their remarkable contribution to bringing compelling stories to audiences across Asia and beyond.”
“Mai” (stylized as: M?I) is a 2024 Vietnamese romantic drama film starring Phuong Anh Dao, Tran Thanh, Hong Dao and Huynh Uyen An and directed by Tran Thanh. After 20 days of release, the film had officially grossed over 500 billion VND, becoming the highest-grossing film in Vietnamese box office history. The film also helped Tran Thanh become the first and only director in Vietnam to have a total revenue of over 1,000 billion VND.
About CineAsia
CineAsia will take place from 9-12 December 2024 at the True Icon Hall in Bangkok. The CineAsia trade show is where cinema exhibition and distribution professionals come to do business and network. The convention will also feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.
Additional information on CineAsia can be found at www.cineasia.com.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting, and evaluating media across platforms, providing marketing data and analytics to major movie studios, media and advertising agencies, and publishers. As a pioneering audience measurement company, Comscore was founded with a mission to solve the most complex challenges in the media ecosystem. Our partners include the largest television networks, all major Movie studios digital media properties, brands, agencies, and film studios in the world. More than 1,700 people worldwide comprise Comscore’s team of data scientists, product engineers, customer success partners, and more.
Comscore Movies division is the recognized global market leader in box office measurement, providing crucial box office measurement information to every major studio, mini-major studio, and prominent independent distributor in the worldwide theatrical industry. The Movies platform provides access to worldwide film performance data with a virtual, all-inclusive view of the global box office.