China Cinema Digest – Tuesday 28 October 2014

By | October 28, 2014 3:30 am PST

Beginning in November, China will start reporting box office number and info using social media in an effort to improve transparency. The move is good news for Hollywood studios, but will also provide a better picture of the exhibition market in the world’s second largest cinema territory.

In July, the State General Administration of Press, Publication, Radio, Film and Television introduced an updated ticketing system, which gives better real-time information.

This week, Li Dong, head of a special unit of SAPPRFT which looks at ticketing and box office issues, said the watchdog was planning to release the information through popular social media, such as Weibo, which is similar to Twitter, and WeChat, which has parallels with WhatsApp. It wasn’t immediately clear at what frequency the data would be reported.  LINK

Wanda Cinemas Logo

The re-submission of their IPO prospectus has lead to plenty of coverage of Wanda Cinemas, including the astonishing revelation that the operator can manage the construction of an entire multiplex in just 105 days from start to finish. Lots of data, number and statistics in this article on China’s largest cinema operator, which still “only” accounts for less than 15% of total Mainland BO takings.

Coupling that is pure theater assets invested directly by theaters, cinemas and theaters all assets owned by relying on the model, capital and Wanda Cinema mode as a link for the film, its unified management, unified row theater piece. Since its inception in 2005, grossing Wanda Cinema faster growth each year, in 2011 box office revenue reached 1.785 billion yuan, accounting for the proportion of the movie grossed 13.61%; 2012 box office revenue reached 2.456 billion yuan, accounting for the movie box office income ratio was 14.39%; 2013, box office revenue reached 3.161 billion yuan, accounting for the proportion of the national film grossed 14.52%; 2014 January to June, the box office revenue reached 1.988 billion yuan, accounting for the proportion of movie box office revenue was 14.46%, continue to maintain the country’s first cinema box office revenue.

Wanda market share

Development of Wanda Wanda Plaza cinema into projects and tenant lease non Wanda commercial real estate development business projects, Wanda Cinema is the only strategic partner Wanda Plaza theater format, along with the rapid expansion of Wanda and other commercial real estate projects, Wanda cinema investment flourish, construction accelerated.

Wanda cinema investment and construction process is divided into the project site, theater design and theater construction, single Wanda cinema construction period is usually 105 days or so, in other words, after the completion of the siting and design of the theater, Wanda only three and a half months will be able to Wanda opened a theater. LINK

Box office

Chinese Odyssey

It is not just new Hollywood and Chinese films having an impact on the Top 10 box office, but also re-releases of re-mastered Chinese (Hong Kong) films from 20 years ago. THR notes this in passing in summing up “Lucy” kicking “Guardian of the Galaxy” off the top spot (both exclusively in 3D).

A Chinese Odyssey Part Two: Cinderella took $1.18 million in its opening weekend, while the first part of the series, A Chinese Odyssey: Pandora’s Box took $930,000.  LINK

But local media is far more astonished that a pair of two decade old films easily available on DVD (or on-line) should be selling out in limited screenings in competition against recent blockbusters.

“Westward Journey” in Beijing has 25 theaters, McIlroy Tamron Malian international cinema is one of a shop, the staff said, want to see this movie is not easy.

Staff: No votes have been, full field, and tomorrow there are no available seats. Now it supports three, or is cash, or is a member, or is glutinous online seat selection.

Other theater is also very much the same situation, basically full. But in the country, the situation in Beijing is not the most popular. In Yantai, Shandong, due to bursting with popularity, many theater considered as “Westward Journey” series plus screenings. In Nanjing, a theater one day came in six screenings, morning, afternoon and evening there, but still difficult to get a ticket.  LINK

Business

Private cinema China

In addition to the Imax and multiplexes, China is currently experiencing a boom in what’s called “private cinemas”. These are high end home-cinema like rooms, several to the venue, where the customers can choose from on-demand library of thousands of titles, though not recent cinema releases (at least not legally). In Chengdu alone five of these ‘private theatres’ have opened since June this year.

According to one of the private movie theater owner Lee can (a pseudonym) said his private theater is small, about 150 square meters, a total investment of approximately between 30-40 million and costs of major inputs in addition to rent and renovation, is that each Room package requires projection screens, stereo, air conditioning, sofas and other viewing devices. “If only 10 private rooms to a square, then, about 20,000 yuan can get a private room.” He said that in addition to the hardware, the most important thing is to sources, hundreds of thousands of private theater Ministry sources is their ability to attract consumers magic, input costs are not low.

According to him, currently operated by private theater he can receive counseling hundred calls per day, viewing the number of people in the 30-40 month revenue can reach 50,000 yuan from top to bottom. Of which 90% are between viewing and packages revenue, while 10 percent is concessions and other additional income. “I got a lot to join the call, a few are talking about.” Lee can be said.  LINK

China customized cinema2

There have been many attempts recently to take cinema to court for refusing to issue a refund when someone wants to cancel their tickets, typically bought via their smartphone. This cinema-goer plaintiff is also upset that he is also not allowed to bring in his own food to cinemas.

Broadway theater agent respondent said: When Mr. Cao in the Broadway theater applications membership card, the two sides signed an agreement, the plaintiff himself had signed the agreement, defined the mobile client can not be returned after purchase movie tickets success. Currently, the theater available to the fans of mobile client ticketing system that is designated by the SARFT qualified to do business systems on the market have Android and Apple systems, which provides for both systems can not be returned after the successful purchase . Moreover, the Broadway theater in the theater there are tips: Do not be returned after purchase, the theater square fraud does not exist. SARFT also provides for a refund of the case, unless the theater side can result in a refund can not play outside, no other circumstances can a refund. If the audience you want a refund, there are special circumstances, the audience must be before they can be returned before the movie playback.

The agent also said that the movie theater to sell tickets can not be returned, it is industry practice, in the international arena is the same.  LINK

TY360 China cinema

A good overview of the numbers underpinning the growth in the Chinese exhibition market in this article from TY360. As it notes, “China’s urban population is more than double that of the United States, but it only has one-fifth of the cinema screens of the United States.”

Chinese cinema audience age is divided into six stages, followed by age 19 years and below, 20-29 years old, 30-39 years old, 40-49 years old, 50-59 years old, 60 years old and above. Research results show that the age of the audience aged 19 and below accounted for 28.3 percent of the entire survey population, 20 to 29 years old accounted for 37.3%, 30 to 39 years accounted for 19.9%, less than 40 years the proportion of the population and, accounting for 14.4%. From the age point of view, the audience become the main groups of Chinese youth theater audience.

The main factor in Chinese cinema viewing audience to have the following five factors: the movie good reputation, a large-scale publicity, theater promotions, appointments, or ‘blind’ [no film preference] when going to the cinema. Among them, the movie good reputation drivers accounted for 59.1%; followed by large-scale publicity to attract viewers to the movie theater viewing accounted for 44.7%. Local cinema for promotional activities must also encourage the audience into the theater degree. Compared to the above factors, the theater as a place to relax in its cozy environment has become a reason for people to patronize. LINK

Chow Yun Fat as Confucius

Chow Yun Fat as Confucius, who never once visited a cinema

So with all of those over the age of 40 accounting for less than 15% of total Chinese cinema audience, how to get old people into cinemas? In Shanghai the solution is a voluntary price cap of 35 yuan (USD $5.72) for anyone 60 years or older.

Recently revealed that Shanghai Film Distribution and Exhibition Industry Association, the trade association has contacted Shanghai 100 theaters, five days a week will launch promotions movie tickets.

City of Film Distribution and Exhibition Industry Association chairman Zhu said in response, November 14, industry associations will start the project and announced the introduction of rules. He believes that to resolve the elderly watch movies higher threshold issue, the fare is the primary factor, now the market fare is 80 yuan -120 yuan, higher for older people, the best fare is 20 yuan each , but there is not. After talks with 100 theaters, has formed a preliminary plan, the elderly preferential time period envisaged in cinema before 18:00 Monday to Friday, initially for up to 35 yuan fare.  LINK

UME Cineplex

The growth, not to say explosion, of cinema in China has created a shortage of qualified cinema managers, who have thus seen their salaries go up considerably in a short period of time.

Because theater construction in the ascendant, the relevant personnel also became the “meat and potatoes.” In recent years, Hangzhou theater manager salaries also rose considerably with the growth rate of Chinese films at the box office, more than 3%. Single home theater manager’s salary is also more than 10,000 yuan (USD 1,635), and some even as high as 20,000 yuan, but also often hire people. LINK

Event Cinema

League of Legends China

The screening of the League of Legends finals filled cinemas in China, with fans happy to watch five hours of champions playing the popular video game live from the FIFA final stadium in South Korea.

Wenzhou Reuters yesterday, “League of Legends” 2014 Global Finals for the second semifinal, OMG and royalty strongest players for these two groups of Chinese derby battle, has attracted the attention of many fans.

Guarding computer tucao past, this time in the new China in Wenzhou shadow players are the biggest on the 1st hall witness the contest. This is also the first use of a large screen theater Wenzhou live electric competition, long five hours. Cinema hope that this attempt can be passed, “the movie theater is not just a place where” the idea of ??the future to introduce more live matches.  LINK

Drive-in

China drive in cinema

More and more drive-in cinemas (actually mini-plexes with several screens) are opening in China to cater to the automobiled middle class. And they are doing great business.

Last Monday, Dongguan Huawei officially put into operation four cars cinemas, theaters became the first car in Dongguan, southern China is currently the only legitimate and theaters and cinemas in sync.

Reportedly, the theater every night 7:00 punctual business, continuous screenings three games the most popular movies to the next day at 1 pm, and costs 150 yuan [USD $24.53] per vehicle. During the trial operation, the theater open to the public free of charge, people flocked to experience. And after the 20th formal operation theater full every night appeared in the case, the business is good to make theater management side by surprise.  LINK

And then there is this one in Zhuzhou City, which only charges 120 yuan (USD $19.62).

Drive in Cinema China

Or there is this one, the first drive-in Wuhan, described as “simple and crude appointment of new ideas!” but it only charges 100 yuan (USD $16.36).

China drive in cinema

The last claims to have a library of thousands of titles, which it will play on themed nights like ‘Horror’ and ‘Romance’, though we suspect that recent releases will still be the most popular. Unless they are ‘A Chinese Odyssey’, in which case they will also pack (park?) out the screenings.

Cinema Opening/Closings

Kunming Wanda Imax

A very big Wanda Imax opened last week in Kunming – the city’s third Imax screen.

As a new generation of business as the local Kunming, Kunming Plaza Shopping Center, we have been thinking about how to make Kunming and Kunming consumers closer to the world, to experience the deep north of Guangzhou and abroad consumer enjoyment. From the initial hardware planning, brand portfolio and post operational management, all are from the consumer perspective. Early in the planning phase begins approached Wanda cinema, from the building, the structure can be said for Wanda Cinema movie Kunming hobby is tailored to a movie space.

Wanda Cinema Square Mall is located in Kunming, 6th floor, covering 12,000 square meters, is one of the largest studios Southwest. In the brand, when faced with more and more consumers have quality cinema staking Towards the end of the era, so in the face of Kunming Plaza South Korea joint Sino-Japanese joint venture Studios brands, more attractive business conditions, or firm chose Wanda cinema. Because it has the best domestic film screening technology, first-class viewing environment, quality of customer service, it is crucial that we know the difference between IMAX and giant screen, and it has the country’s highest box office sales, enough to prove that consumers Wanda theater of love and trust.  LINK

Tunchang

China’s southern island Hainan’s Tunchang with a population of under 15,000 now also has a cinema and it’s an Imax, wouldn’t you know it.

Tunchang County Central Green Park Studios trial operation, thus ending the county’s no cinema history.

The total investment of more than 2000 million Studios, is a five-star luxury Hainan Radical 3D IMAX cinema. Studios building area of ??over 3000 square meters, located four auditoriums, including a 3D IMAX hall, a VIP room, two in the hall, which can accommodate a one-time audience of 800 people. In addition, the studios also supporting more than 1000 square meters of five-star luxury ticket hall, a stylish coffee, restaurants and other facilities.

It is reported that, during the National Day this year, the Central Green Park Studios will show “elated”, “dear” and other national simultaneous release of the movie.  LINK

Cinestalgia

Shanghai cinema

A look at some of Shanghai’s picture palaces of yesteryear and a look at how the buildings look today. Those that have not been knocked down, that its.

And most interesting is that the old Shanghai cinema and now are very different, almost every theater showing different films, so when you want to go to the movies, buy a newspaper in advance, turn to the last few pages to see if a what to put in a movie theater today, and then decided to go big bright, Cathay Pacific, Nanjing, Shanghai or large ….  LINK

Finally

Wedding proposal China cinema

We are suckers for wedding proposals in a cinema. So we can’t resist leaving you with this one.

“Wife I love you, sooner or later marry you!” Promised the guy after 90 Zhang Jianxin Xu put under in 2011, became a reality. At 18:00 on October 26, Zhang Jianxin in Urumqi, Xinjiang Floor Jumeirah International Studios big bright hall, so that the audience to whom staged a scream romantic proposal.

Zhang Jianxin Xinjiang University of Finance News & Media Institute 2009 students know and love, he met in college and his big sister Jing Guo term. Like most couples, they also experienced skelter. But in the end, they firmly together.

Speaking of this courtship, slightly shy Zhang Jianxin, said he planned for a long time, like a lot of “tricks” and eventually decided to October 26 ??? that day to give her a surprise.

Zhang Jianxin, a week ago, called his friends to help, I hope you can send a birthday wish breast and witness his proposal for his prospective wife. He contacted a good radio and cinema, booked a hall of movie tickets, plan to tell my friends to marry. All preparations, and friends with him a period alone.  LINK

Patrick von Sychowski
Follow me

Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
Follow me

Tags: , , , , , , , , ,

Comments

Send this to a friend