Tag Archives: France

No More Silver Screens In France

CNC LogoBy 8:00 am Friday morning I had three voicemails and five emails all either trying to pass along or confirm the same implausible news. Rumor was spreading fast that France’s Le Centre national du cinéma et de l’image animée, otherwise known as the CNC, had banned silver screens throughout the country, giving exhibitors a five year timeframe to comply. If true, it could have enormous implications in the 3D market.

I initially thought some announcement the CNC had made was being misinterpreted after the rumor mill twisted it into something far more alarming. As a part of France’s Ministry of Culture the CNC is responsible for regulating cinema as well as the production and promotion of “audiovisual arts” within the country, so it’s easy to see how such a rumor could be easily believed. However, a quick trip to the CNC website informed me the news was accurate.

At the start of a six day conference on technology in exhibition and distribution, CNC president Eric Garandeau announced an “agreement to ensure the quality of film screenings in movie theaters in the digital age.” In his opening remarks Garandeau acknowledged all the hard work that goes into making a movie and that, “if so many people put so much care to seek perfection in the image, it is necessary that these efforts are visible and even sublimated on the screen, in the most beautiful manner.” Wanting to see the difference for himself, Garandeau held a test screening to see “if a layman could make a comparison and tell the difference between a white screen and a silver screen.”

Garandeau says he saw the bright smile of Oscar winning actor Jean Dujardin switch from white to gray during the test and that the brightness level at the edges of the screen, compared to the center, decreased significantly. Not surprising since color balance, luminance consistency, and hot spots are the major drawbacks when it comes to silver screens, especially when they are used for 2D films.

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Popularity: 5% [?]

Ymagis Experiences Growth Spurt In Deals With UGC, Utopia and OCine

Ymagis Logo.jpgIn the past few weeks Ymagis, like their European counterpart Arts Alliance Media, has announced a number of new deals with exhibitors. What better time to review them all than on the eve of Cinema Expo, which begins tomorrow in Amsterdam.

For anyone who may need a brief refresher on who Ymagis is, they are a European digital cinema integrator and deployment entity of sorts. Based in Paris, France, they differentiate themselves from other European integrators by focusing on the management and administration of virtual print fees (VPF) being paid by distributors rather than on the financing and installation of digital cinema equipment.

This is not to say Ymagis doesn’t arrange for financing and deploy d-cinema systems in theatres. They most certainly do. In fact, Ymagis arranged the financing for the deal they announced on May 11th with the French based theatre chain UGC. The announcement was really a formality since Ymagis began converting UGC’s nearly 600 screens in March of this year. UGC operates 36 theatres in France, three in Belgium, four venues in Italy and another six in Spain. Attendance at UGC’s theatres throughout Europe tops out at more than 40 million.

The deal is one of the more important ones Ymagis has landed, not only because its with one of France’s largest theatre operators, but also because they arranged financing for the conversion through Banque Populaire Group, LCL-Crédit Agricole and Banque Palatine.

Reached via email, Ymagis chief executive officer and founder Jean Mizrahi detailed the unique way his company works with exhibitors:

“We have a flexible model. In some cases, exhibitors prefer to finance the equipment themselves. In other cases, they want us to take care of it. Right now among the 1400 screens we have signed throughout Europe, half of them have chosen to self finance, the second half we’re financing. We receive the VPFs and though the exhibitors do not know how much we receive from the distributors, we redistribute the largest portion of this revenue directly to them.

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Popularity: 13% [?]

Director’s Fortnight Highlights Digital Divide

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Last night I had the privilege of attending the opening night of the Director’s Fortnight at the Cannes Film Festival. The film being shown was “Benda Bilili” a fantastic documentary about a Congolese band made up of homeless parapelgics who go on to win international acclaim. Before the lights dimmed however the audience was addressed by the head of the Société des réalisateurs de films, the French Director’s Guild which organizes the Cannes sidebar.

After handing filmmaker Agnès Varda a lifetime achievement award, Malik Chibane (at least I believe it was him) turned to the audience with a serious word of caution. He was speaking in French and between what I understood and what was translated by the person standing next to Chibane I figured it was worth repeating here.

Keeping in mind, I’m paraphrasing, Chibane told the audience that “Benda Bilili” was being shown in 35mm and a film projector, which is how films had been shown for the past 100 years. However, this won’t always be the case. Very soon cinemas throughout France will undergo a digital conversion and films will be delivered on hard drives. He warned that such technology will actually decrease the diversity of films being shown in theatres, especially for French films. He stated that small theatres wouldn’t be able to convert to digital cinema, just those showing big blockbuster films.

Then as the film started a short 20 second promo put together by the SFR was shown. Again it was in French so I’m paraphrasing, but effectively the message of the animated spot was that a lack of diversity undermines the movies and that digital cinema threatened French culture. The trailer is embedded at the head of this post. Read More »

Popularity: 19% [?]

Cinema News Roundup – 10 June 2009 – Lies, damn lies and Cinedigm ‘first-ever’ claims

- Cinedigm is making a big deal out holding a live Q and A for a film, which, contrary to what it claims, has been done many times before. From the press release, “Cinedigm Digital Cinema Corp. (NASDAQ: CIDM) announced today that it will host the first-ever [original emphasis], live virtual Q&A between a film cast and theatre audiences nationwide as a part of the June 19, 2009 opening night of the feature film “The Narrows.”  The live Q&A will be simulcast to selected theatres across the country giving audiences direct access to the movie’s cast members. Reuters adds. “Moviegoers in 17 U.S. cities will be able text-message questions to the cast of independent movie, “The Narrows,” and watch the actors answer on screen in theaters, giving Cinedigm Digital Cinema Corp a trial by fire in how to get moviegoers more involved in the cinema experience.” This was tried five years ago by Arts Alliance in the UK for M Night Shyamalan’s ‘The Village”, but more significantly, was done on a regular basis way back in the mid 90s by Network Event Theatres. So not quite “first.” Not even close;

- Indian e-cinema operator InterWorld Digital has raised $10m from institutional investors to expand its network. From BoC, “Interworld Digital has identified 300 theatres in the Mumbai circuit to bring them into its digital cinema network. The company would require approximately Rs 450 million (Rs 45 crores) to digitise these 300 theatres.During the last one year, Interworld Digital has digitised 52 theatres in the Mumbai circuit like Eros, New Empire, Paradise and Jaya amongst others. A total investment of approximately Rs 12 – 15 lakhs is required to upgrade each theatre. ” At $24-30,000 per theatre this is most likely not going to be 2K, but India is already ho,e to the world’s largest e-cinema networks, so it doesn’t really need Hollywood;

– Terrorist attacks are sadly becoming all too common place in Pakistan and cinemas are collateral victims too. From Daily Times, “There were two cinemas in the city [Lahore] that suffered from terror attacks. The FIA blast completely destroyed the Regal Cinema, located a few yards away from the office. The cinema has stopped screening movies since the FIA blast on March 11, 2008. The May 27 attack on the Rescue 15 building has left the Plaza Cinema in a state of despair. The roof was badly damaged and expensive equipment was destroyed due to the blast while the doors and widows were also shattered.” No compensation is forthcoming from the government. Note the poster for “Die Hard 4″ in the picture of Plaza cinema;

- India’s BIG Cinemas will be the first* in the country to screen operas in digital on the big screen. From ET, “BIG Cinemas, an R-ADAG company, has forged an alliance with London-based More2Screen to bring Italian operas to Indian cinemas. Big has entered into a revenue-sharing arrangement with More2Screen, which will involve screening two operas and a concert…. According to Tushar Dhingra, COO, Big Cinemas, the objective has been to provide distinct content.” Opera in cinemas have been a great success in US, Europe and Japan, but India with its very different musical heritage will be an interesting test, not to say ‘trial by fire.’ Full disclosure: I was involved in setting this event up;

*(‘first’ in the sense of no one else in India having done this before. Ever.)

Carmike Cinemas has appointed its current chairman S. David Passman III to the post of President and CEO, with board member Roland C. Smith taking over as Chairman of the Board. Smith is quoted in the press release as saying, “”We are optimistic about our future prospects under David’s management based on Carmike’s industry leadership in digital cinema and 3D cinema deployments. The Company has achieved significant operating, financial and balance sheet improvements including increases in total attendance and average attendance per screen.” They certainly can’t do any worse than under previous Chairman Michael Patrick who was given a $5.5m golden parachute for leaving the company after helping Carmike achieve a $127m loss in 2007;

- Box office prospects are strong in China, according to THR.com. “China produced 406 feature films in 2008 and saw its boxoffice jump 30%, the fifth consecutive year of more than 25% growth….In its annual report on the nation’s media industry progress, the State Administration of Radio Film and Television said overall 2008 boxoffice receipts reached 4.3 billion yuan ($635 million), led by such companies as the state-run China Film Group, Huayi Brothers Pictures, the Shanghai Film Group and the New Picture Co.” Despite restricting Hollywood releases to just 20 titles per year, it features in the global Top 25 – pity that the studios get just 13 cents out of every dollar equivelant spent at the box office;
logo_capcinema – Having lost the CGR deal to Christie, Barco has clawed its way bck into France through a joint deal with Ymagis and Cinemeccanica for French exhibitor Cap Cinéma. From the press release, “Cap Cinéma selected Barco’s DP series of projectors for its digital conversion, powered by financing from Ymagis. During the first deployment phase, running until September 2009, theaters in Blois, Saint-Quentin, Périgeux, Agen, Carcassonne, Montauban, Beaune and Fribourg will be digitized. Rollout for other complexes will start in October 2009.” This deals also highlights the fact that having been one of the laggards in the European conversion process (“Numerique? Non!”) for many years, France is emerging as one of the leading territories in terms of digital conversion, which as a recent Screen Digest report notes, has lead to an upswing in terms of local French digital releases (0 in 2006, 12 in 2007 and 15 in 2008);

- ‘Ultra-Lux Plaza Cinema Cafe 12 Theatres Open up in Downtown Orlando‘ and based on the description, the cinema real does seem to be ‘ultra’lux’. “The 57,000 square foot theater will be operated by the American Theater Corporation founded by proprietor Jim Duffy. This upscale state of the art cinema features digital surround sound on all 12 screens. The two largest screens are digital high definition projection systems capable of 3-D movies, a first for Central Florida. There are over 1,100 leather rocker seats in a stadium configuration with 10-inch tables and ample legroom. Concessions range from traditional candy and popcorn to a full menu of pizza, sandwiches, and appetizers from cheese platters to caviar.  Beer, wine and champagne will be served throughout the theater as well as in two wine bars.WESH reports that “Theater owners hope patrons will not only catch a flick, but they hope to bring back the dinner and a movie concept. Orlando’s first downtown movie theater in decades is expected to be an economic shot in the arm to local businesses.” Let’s also hope that it starts a trend for more down-town & high-end multiplexes world wide. Interestingly enough the multiplex was paid for by Orland’s tax payers, as a means of urban re-generation;

- Imax has announced an IPO of 9.8m shares, just as share holders have woken up to the fact that “Harry Potter 6″ will be arriving two weeks late on the sometimes-giant screen, THR.com points out. “Shares of Imax dropped 4% on Monday to $7.31 after a Wall Street analyst said the delay “should negatively impact Imax boxoffice results.” “Prince” opens wide July 14. Although it opens on two Imax screens that day — one in New York and one in Los Angeles — it won’t get the wide Imax treatment until July 29.Imax screen are mostly booked up with “Transformers 2″ when “Potter 6″ arrives. But with Imax under fire for its shrinking screen sizes, exhibitors like Cinemark and Greater Union are introducing Imax-like theatres (called, respectively, Cinemark XD and Vmax), says WSJ (subscription required). Perhaps it’s time for Imax itself to launch ‘Imax-lite’ – just like Imax, only fewer storeys;

- Washington DC’s Screen on the Green outdoor cinema is back, says the Washington Post. “HBO, Comcast and the Trust for the National Mall will now jointly bankroll the series’ 10th year on the Mall this July and August, after fans sent hundreds of e-mails to complain and beg for its salvation.” It is no small irony that a cable television company and the by-word for watching movies at home will spend hundreds of thousands of dollars for people to leave their homes and watch movies with mosquitos. July 20th is the kick-off date;

hoxton1

- And finally, moddish British pop singer Jarvis Cocker is annoyed that one of east London’s oldest cinemas is being renovated next to his Hoxton home. From NME, “Calling the development a “big ugly lump”, Cocker launched into a tirade while talking about the situation to the Hackney Gazette.  “I don’t want office workers to see me parading in my pyjamas,” he stated.” Neither do we, Jarvis, neither do we. But you’re not getting in the way of my very own beautiful local art deco cinema getting re-built, you prat.

Popularity: 33% [?]

One screen per multiplex, or, How is AAM converting CGR to digital cinema?

AAM CGR bragging

A press release from Arts Alliance Media (AAM) about their deployment with France CGR Cinémas is more interesting for what it reveals unintentionally than what it tries to trumpet. The headline of the press release is ‘CGR Cinemas and Arts Alliance Media Install the First All-Digital Multiplex in France at La Rochelle’, but it is the subtitle that hints at what’s more interesting about it: ‘Initial phase of CGR digital cinema rollout complete’.

The fact that an entire multiplex has been converted to digital is unremarkable. Not only are there scores of such multiplexes in the US, but AAM itself was involved in setting up an all-digital multiplex for Odeon in UK, and they are also not doing without 35mm projectors, as was the case with Vue in the UK. And yet that seems to be the key point of this press release:

Circuit George Raymond (CGR Cinémas), one of France’s largest cinema chains and Arts Alliance Media (AAM), Europe’s leading specialist in digital cinema technology, content and deployment have announced the installation of France’s first fully digital 12-plex cinema at La Rochelle. This is a significant milestone for the French motion picture industry and further proves the viability of the Virtual Print Fee (VPF) business model for Europe’s widespread transition to digital cinema.

But the more interesting fact is burried in the third paragraph:

To date, a total of 19 screens have been equipped with DCI-compliant 2K digital projection systems within 8 different CGR multiplexes across France in the cities of La Rochelle, Blagnac, Brignais, La Meziere, Lattes, Niort, Villenave d’Ornon and Torcy. At the La Rochelle site – the first one to be fully equipped in digital – a one-month extensive test and analysis phase has now begun, which will allow CGR and AAM to assess network interactivity software and data reliability solutions. To enable a smooth transition to digital, the 35mm projection systems remain in place, so each screen can play 35mm or digital prints, as needed.

So 19 screens in total, of which 12 are found in La Rochelle, leaves seven screens for the other seven CGR multiplexes, i.e. just one screen per multiplex.

CGR cinema map

From an operations perspective this is self defeating. AAM should know this from the UK Film Council’s Digital Screen Network experience, where the installation of just one screen per multiplex has led to inability to move any film playing in digital, restricting programming to dropping that film or ordering a 35mm print for a smaller screen. So the move only makes sense from the perspective of testing. This is mentioned further down in the press release:

Sébastien Bruel, CGR’s Technical Director said “We have worked closely with Alexandre Brouillat of AAM, and with CDS, our integrator partner, in order to design and install a technical infrastructure that supports and enhances our processes, from the delivery of content to the projection: it meets our highest expectations. This flagship installation will allow us to validate our network strategy, make sure our security requirements are met and set up our new operational processes before the next installations.” (italics added)

That explains the 12+screen, but not the other single installations. Moreover, AAM already has considerable experience from the DSN, as well as its UK Odeon installation and also dabbling in Norway. So why do they just put in one screen per multiplex, meaning that they will have to return to equip all other screens at a future point. The only explanation is that it does allow for digital 3D as well as showing opera and other forms of alternative content. Echoing the press release is a Variety article:

“This will open new perspectives to our group in terms of 3-D and alternative content, as well as faster and more flexible programming and increased efficiency,” enthused Jocelyn Bouyssy, CEO, CGR Cinemas.

So a single or two digital screens in a multiplex would be good for showing 3D films and alternative content, which AAM is actively inserting itself into,

Either way, the press release promises 100 screens by July 2008, equivalent to a quarter of the circuits screens. Perhaps by then AAM will also have announced more cinema partners – at the current rate of announcement it will take them more than seven years to reach their goal of 7,000 screens – and also Warner Bros or some European distributors as VPF signatories to its plans. Expect some deals to be held back for RAAM and/or Cinema Expo.

Popularity: 25% [?]

French Servers For French D-Cinema

Doremi cinema logo Much to no-one’s surprise, French cinema chain CGR will use Doremi servers for their digital cinema deployment with Arts Alliance Media (AAM). This has less to do with both companies being French (though it doesn’t exactly hurt) than with AAM’s new found love for Doremi after the costly tech divorce from QuVis. More details on the technology providers and plans from the press release:

CGR Cinémas chose Doremi’s DCP-2000 server out of the brands evaluated and selected by AAM. Christie Digital has been chosen to provide digital cinema projectors and French cinema integration and services company Cine Digital Service will provide local installation and support services.

Two hundred screens are scheduled to be completed during the first year of the rollout that is set to begin in the first quarter of 2008. Eight screens will be equipped in December this year, in time for 3D digital cinema screenings during the Christmas holidays. In addition to the players, Doremi Cinema will also provide the Theater Management System (TMS) and the gateway integration with CGR Cinémas POS/Ticketing system developped [sic] by Monnaie Services. The Smartjog secured media delivery network will also be interfaced with the DCP2000 & TMS.

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Popularity: 23% [?]