Dublin, Ireland (September 13, 2021) – Showtime Analytics, leading provider of data powered solutions to the cinema industry has named Mark de Quervain as Director Client Services and Strategy. He will be based out of London, UK reporting to Showtime co-founders Jolyon Spurling, Chief Product Officer and Richard Power, Chief Executive Officer.
De Quervain’s impressive career spans 30 years international experience in the entertainment, leisure, QSR, licencing and consulting industries with key roles including VP Strategy for Creata agency working on McDonald’s Happy Meals globally, Sales and Marketing Director Rock Up, International Marketing Director Fast & Furious Live and part of the senior team that founded Vue Entertainment in the role of Sales and Marketing Director.
He worked in world-wide film distribution as VP International Promotions and Licensing with United International Pictures (UIP), a company owned by Universal, MGM/UA and Paramount working on many renowned releases ranging from James Bond to “Jurassic Park.”
Creator of brands including Vue, where he also pioneered many innovations in cinema including the launch of event cinema with live music, sport and comedy starting with the international broadcast of the rock group Genesis in 2005.
De Quervain has also worked for several years as a business consultant across the cinema industry internationally with his company Action Marketing Works. He has now returned to cinema after 6 years working in the leisure and QSR sectors in senior roles.
Upon joining Showtime Analytics, De Quervain said:
“I’m delighted to be joining the great team at Showtime Analytics and to be returning to an industry that is so close to my heart. I am looking forward to working with our existing and new clients globally to help them unlock and use the power of our platform to grow their businesses and drive incremental ROI.
Data and analytics have always been a core component that help steer my Sales and Marketing strategy. I’ve worked with Showtime Analytics as a client over the past 7 years on several projects in the cinema and leisure sectors, in all cases they have helped me make significant positive changes to our revenues and profitability.
I am also looking forward to supporting their talented product development and management teams to provide new strategic services and insights above anything else available in the market.”
“We are thrilled to finally welcome Mark to the Showtime family. Having worked together on numerous projects in the past it was clear to us that Mark would be a great addition to the team here at Showtime,” added Jolyon Spurling, Co-Founder and Chief Product Officer of Showtime Analytics. “Marks’ knowledge and expertise is exactly what we need to build out our Customer Analytics product and Marketing as a Service offerings for our ever growing global client base. Mark will play a pivotal role in helping us shape the future of how data is used in the cinema industry and beyond. We can’t wait to bring these offerings to our customers and help them make a real impact on their bottom line.”
About Showtime Analytics
Showtime Analytics provides a industry leading suite of data powered solutions to the cinema exhibition and distribution industries across Operations, Marketing and Customer Analytics to help companies understand, analyse and grow their business. Their platform allows users to connect to any data source, integrate everything together and build visually rich analytics and insights.