Showtime Analytics are delighted to announce an agreement with Picturedrome Cinemas to provide a realtime operational insights and digital marketing solution.
Picturedrome Electric Theatre Company Ltd is a 7 site UK circuit. Their flagship site, the Picturedrome Bognor Regis, first opened its doors in 1919 and has since become part of the family of brands operating across Wales and England, under MD Adam Cunard.
Picturedrome’s leadership team were looking for a way to centrally manage and analyse all of the operational data flowing through their point of sale systems across their sites, while using this data to better understand and market to their customer base.
Speaking of the partnership with Showtime Analytics, their Group Operations Manager Spencer Clark said:
“As an independent cinema chain, Picturedrome is always looking at how we can use our time more efficiently and improve interaction with our loyal band of followers. Our database had grown year on year, yet we had no means of targeting or analysing profile trends. Our sole means of interaction was via a generic film newsletter sent out week on week. Showtime Analytics has enabled us to unlock our database, engage with our guests and to review our performance data with a user-friendly solution.”
Mark de Quervain, Showtime’s Director Client Services & Strategy added:
“The need for cost/revenue optimisation has never been more important to circuit operators. I am looking forward to helping the team at Picturedrome use the Showtime platform to harness their first party data and not only benefit from significant indirect savings by freeing up internal resources, but also to use our tools to generate revenue through increased sales, more effective loyalty and membership programmes, improved retail sales and more efficient film booking.”
About Showtime Analytics
The Showtime Data Platform provides customers with a cloud based managed data analytics solution to automatically bring all key data sources together in one single location.
Showtime Insights: Real-time, mobile analytics across all data sources, Insights provides exhibitor customers with a real-time data operational analysis across ticket sales, concessions, bar, F&B and employee performance. Optimised for Mobile and Desktop experiences, Insights provides the information required when and where it is needed most. Insights also works with multiple point-of-sale (POS) systems simultaneously to create visual, digestible chunks of data.
Showtime Benchmark: Through our partnership with Comscore, Showtime Benchmark brings you exclusive access to global market data in our customised, visual market competitor analysis tool. Compare your market share per cluster, movie, genre, day of week and more, and visualize and trend the performance over custom time periods.
Showtime Engage: A customer and marketing analytics platform that allows cinema operators to get to know their movie-goers through behavioral data analysis, tailored and personalised marketing communications and, most crucially, track results through audience uplift analytics.
Showtime Customer Analytics is the latest addition to the suite of products and services and provides a strategic analysis of a cinema’s customer base by identifying the most valuable, frequent and at risk customers in the base. Realtime dashboards allow chains to monitor customer base RFM (Recency, Frequency, Monetary), Customer Lifetime Value, Retention and Churn and export target lists to marketing platforms.