Showtime Analytics is excited to announce a new partnership with Xscape Theatres to provide a comprehensive suite of data analytics, digital marketing, and point-of-sale (POS) solutions across their 6 US locations in order to enhance operational efficiency and customer engagement.
As part of this agreement, Xscape Theatres has chosen Showtime Insights, Showtime Engage, Showtime Customer Analytics, the newly launched Showtime Executive Summary, and their POS system Admit One, with whom they joined forces in 2023 to bring a full enterprise offering to the Exhibition market. With the roll out beginning in Oct of 2024, all sites were fully operational on their new end to end system in under 3 months.
Xscape Theatres, known for delivering a premium moviegoing experience, operates state-of-the-art cinemas across multiple U.S. markets. With a strong focus on cutting-edge technology, comfort, and superior customer service, Xscape Theatres has built a reputation for offering audiences an unparalleled entertainment experience.
Seeking to further optimize its operations and deepen its customer relationships, Xscape Theatres selected Showtime Analytics as strategic partners. By integrating these advanced solutions, Xscape Theatres gains real-time business insights, a next-generation POS system, and powerful marketing automation capabilities.
Transforming Operations with Showtime Insights & Admit One POS
The rollout of Showtime Insights, integrated with the Admit One POS system, enables Xscape Theatres to seamlessly collect, analyze, and act on real-time operational data. With Admit One’s POS platform, Xscape Theatres benefits from a robust and flexible ticketing and concessions system that streamlines transactions, enhances customer service, and simplifies back-office management. The integration between Showtime Insights and Admit One provides a complete view of business performance, empowering leadership and staff to make data-driven decisions that enhance efficiency and profitability.
Enhancing Customer Engagement with Showtime Engage and Customer Analytics
Beyond operational improvements, Xscape Theatres is leveraging Showtime Engage and Customer Analytics to unify customer data, providing a single view of guest behaviors, preferences, and purchasing patterns. This enables Xscape Theatres to deliver highly personalized digital marketing campaigns tailored to different audience segments. The platform’s closed-loop integration with the POS system allows the company to track conversions, measure revenue impact, and optimize marketing spend.
A Shared Commitment to Innovation
Speaking about the partnership, Ron Krueger, President of Xscape Theatres, said:
“At Xscape Theatres, we are committed to delivering an exceptional moviegoing experience, and that extends beyond just our auditoriums—it’s about every touchpoint with our customers. Partnering with Showtime Analytics and adopting their full suite of solutions, including the Admit One POS system, allows us to elevate our operations, better understand our audience, and engage them in new and meaningful ways. We’re excited about the possibilities this collaboration brings.”
Larry McCourt, SVP of Business Development at Showtime Analytics, added:
“Xscape Theatres is a forward-thinking exhibitor that understands the value of leveraging data and technology to create superior guest experiences. By integrating Showtime Insights, Showtime Engage, and Admit One, they now have a fully connected ecosystem that optimizes operations, enhances marketing capabilities, and delivers seamless transactions. We are thrilled to be working with Xscape Theatres and look forward to supporting their continued success.”
About Xscape Theatres
Xscape Theatres is a leading exhibitor known for providing a high-end moviegoing experience. With premium auditoriums featuring luxury seating, immersive audiovisual technology, and customer-first service, Xscape Theatres continues to expand its footprint while maintaining a strong commitment to innovation and excellence in cinema exhibition.
About Showtime Analytics & Admit One
Showtime Analytics is a global leader in cinema analytics and marketing software, serving exhibitors in over 35 countries. Their suite of solutions provides real-time business insights, audience engagement tools, and personalized marketing automation. In 2023, Showtime Analytics joined forces with Admit One to offer a full-service cinema management platform that includes POS technology, ticketing, concessions, loyalty programs, and back-office solutions.