Roger Harris Joins RealD as Managing Director of Europe, Middle East, Africa and Russia

Los Angeles ( February 6, 2017 ) -

Roger Harris has joined RealD Inc. as Managing Director of Europe, Middle East, Africa and Russia (EMEAR). Harris will be responsible for overseeing sales and administration of all EMEAR territories and will report directly to Travis Reid, Chief Operating Officer of RealD. His official start date is February 27, 2017 and he will be based out of RealD Europe’s headquarters in the UK.

Harris is a highly respected industry executive with a vast knowledge of the entertainment business having worked in exhibition and distribution for over 25 years. He previously served as Chief Operating Officer for Odeon Cinemas and UCI Cinemas Group overseeing the UK and Ireland. He was appointed Managing Director of UCI Cinemas Ltd in 2002 following a successful early career in marketing and operations during the rapid expansion of Famous Players in Canada.

“Roger is a well-known leader in our industry with a wealth of experience, skills and established relationships,” said Reid. “He recognizes and understands the value 3D brings to the cinema industry and will work closely with our exhibition and distribution partners to continue to expand and maximize the potential of 3D, the RealD cinema platform and RealD’s Premium Large Format (PLF) offering throughout the growing EMEAR territories. We are thrilled to have him as part of the RealD team.”

“I have seen the impact RealD has had on cinema and the movie going experience” said Harris. “I look forward to being part of this market leading company that continues to innovate and deliver game changing cinema technology to audiences worldwide”.

About RealD Inc.
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world’s largest 3D cinema platform. RealD’s dominant market share is comprised of a network of theatres that include more than 29,000 installed screens with a backlog of 4,000 additional contracted installations in 72 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 1.5 billion people having experienced a movie in RealD 3D.

RealD has offices in Beverly Hills, Boulder, London, Moscow, Shanghai, Beijing, Hong Kong and Tokyo. For more information, please visit our website at