Paramount Pictures’ “What Women Want” fourth annual Women of Football event presented by Women Rising will return to the Super Bowl week event lineup in Atlanta on Sat., Feb. 2 from 12:00 P.M. to 3:00 P.M. EST., at American Cut Steakhouse. In partnership with Paramount Pictures’ new film, “What Men Want” the event will feature a Q&A with the film’s producer Will Packer (Girl’s Trip, Night School, Think Like a Man), special VIP & celebrity guests, NFL industry influencers, live music from Atlanta’s DJ Hourglass and 13-year-old Lauren Mckenzie, and heavy hors d’oeuvre & signature cocktails.

“Women make incredibly important contributions to the professional football industry, and play such a critical role in the lives of NFL players,” said Kelli Masters, one of the event’s founding members. “These amazing individuals deserve to be celebrated!”

Ali Davis (Taraji P. Henson) is a successful sports agent who’s constantly boxed out by her male colleagues. When Ali is passed up for a well-deserved promotion, she questions what else she needs to do to succeed in a man’s world… until she gains the ability to hear men’s thoughts! With her newfound power, Ali looks to outsmart her colleagues as she races to sign the next basketball superstar, but the lengths she has to go to will put her relationship with her best friends and a potential new love interest (Aldis Hodge) to the test. WHAT MEN WANT is the latest comedy from director Adam Shankman (HAIRSPRAY) and producers Will Packer and James Lopez (GIRLS TRIP), co-starring Tracy Morgan, Richard Roundtree, Wendi McLendon-Covey, Josh Brener, Tamala Jones, Phoebe Robinson, Max Greenfield, Jason Jones, Brian Bosworth, Chris Witaske and Erykah Badu.

This year’s event will highlight and honor women who are making a difference in the world of sports, and specifically, the National Football League (NFL). Along with Masters, the event’s founding members include Jennifer Beaver and Ashley Kerns, collectively sports industry mainstays.

From the front office to the field, the negotiation table to brand strategy, women are growing their presence in sports and impact on professional football. This event salutes the many women who provide the support and guidance needed for athletes to achieve success, as well as women who make the sport what it is today – and are working to grow and improve it.

CEO and Founder of the impact-driven entertainment studio, Women Rising, Sara Hirsh Bordo, an award-winning filmmaker and former Hollywood executive committed to storytelling that empowers women, will also be in attendance directing and filming content. Hirsh Bordo will be interviewing and filming mentor moments to be shared with young women looking for a career in sports.

“We are honored and humbled to be part of a history-making event of this kind during Super Bowl weekend, one that not only celebrates and uplifts all women in sports, but that also welcomes the men who are supporting women as they advance their careers in football and other traditionally male-led industries,” said Bordo.

Women of Football is made possible by the generous support of: Women Rising, Monster Energy, Spanx, Victor George Vodka, Luc Belaire, Bumbu Rum, Recoup Fitness, and Collagen Blu.

About Women of Football
Women of Football is the brainchild of NFL, MLB and Olympic agent Kelli Masters, athlete marketing and branding expert Ashley Kerns, and seasoned event planner and brand strategist Jennifer Beaver. The goal of the event is to highlight women who are breaking boundaries in the industry and to allow the men of football to honor the relevant women in their lives, as well as highlight brands that celebrate dynamic women as part of their brand strategy. The Super Bowl offers a unique environment to merge the intersection of football and the greater social landscape, and this event is designed to create a conversation around the women who are relevant and impactful in professional football.

About Women Rising
Women Rising is the first female-founded collaborative, impact-driven entertainment studio in Hollywood history, creating and amplifying content for and about women. Women Rising is committed to activating at least 200K storytellers by 2020. With a world premiere at SXSW Film Festival, A Brave Heart: The Lizzie Velasquez Story went on to win awards at all 10 festivals it played, qualified for an Academy Award, secured domestic distribution through LifetimeTV and international through the National Geographic Channel, became an envoy for the U.S. Department of State’s American Film Showcase, and was a double honoree at the Webby Awards. The studio has created Tightly Wound, “Protechther,” and is now working on its fourth feature, WE GO HIGHER. For more information on Women Rising, visit www.womenrising.com, and connect with us on Instagram and Twitter.

About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, ParamountTelevision, Paramount Players, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.