National Amusements, Inc., a world leader in the motion picture exhibition industry, today announced that they have reached a multi-year agreement with The Coca-Cola Company. Coca-Cola will serve as the exclusive soft drink provider at all 29 of its U.S. theatres, which operate under the Showcase, Multiplex, Showcase SuperLux and Cinema de Lux brands. The companies will also partner on various cross-promotional programs throughout the year, spotlighting new products and blockbuster films.
“National Amusements has been enjoying a strong partnership with Coca-Cola in our UK theatres and now we are excited to strengthen the relationship with Coca-Cola in our U.S. theatres. Coca-Cola is a flagship brand that has delivered top notch quality and taste for many decades,” said Bill LeClair, Senior Vice President of Food & Beverage for National Amusements. “Providing our consumers with the best movie-going experience possible has always been our top priority, and quality refreshments are a large part of that promise.”
Coca-Cola’s products, including Coke, Diet Coke, Coke Zero, Sprite, Fanta, vitaminwater, POWERADE, Fuze Tea, and Minute Maid products, will be available to theatre patrons at concession stands beginning January 2017.
“We are thrilled to offer our products to Showcase’s loyal customers and are honored to become the exclusive beverage provider of a company which has cultivated innovation in the industry,” said Kathleen Ciaramello, President National Foodservice & On-Premise of The Coca-Cola Company. “National Amusements and Coca-Cola share a commitment to providing the highest quality products to our customers, so this relationship is a natural fit for us.”
About National Ammusements
National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 925 movie screens in the U.S., UK and Latin America.
National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Multiplex, SuperLux and Cinema de Lux brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation. Visit them at www.showcasecinemas.com.
About the Coca-Cola Company
The Coca-Cola Company (KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.