MoviePass Expands Exhibitor Relations Team With Strategic New Hires

Joe Whyte, Dean Moore, and Kevin Brown Join MoviePass to Boost Exhibitor Partnership Activity

New York, NY ( February 28, 2018 ) -

MoviePass™, the nation’s premier movie theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:HMNY), today announced the addition of three new members to its Exhibitor Relations team. The team, spearheaded by Senior Vice President of Exhibitor Relations Bernadette McCabe, adds Joe Whyte as Director of Exhibitor Relations, Dean Moore as Exhibitor Relations Financial Analyst, and Kevin Brown as Exhibitor Relations Associate.

Whyte, an experienced film industry veteran, joins MoviePass from Twentieth Century Fox, where he previously served as Director of Sales. Prior to Twentieth Century Fox, Whyte served as a Sales Representative at The Walt Disney Studios, and also held positions at Focus Features and FilmDistrict.  In his newly appointed role as Director of Exhibitor Relations for MoviePass, Whyte will oversee relationships throughout the country, working with a variety of movie theater exhibitors to drive strategic initiatives and encourage collaboration with MoviePass.

“Joe comes to us having spent his entire career on the studio side, where he developed great relationships with exhibitors all over the country,” said McCabe. “Those relationships and his experience are incredibly valuable additions to MoviePass as we work to grow our influence and engagement within the exhibition community and entertainment industry as a whole. Together with Dean and Kevin, this expansion of MoviePass’ Exhibitor Relations team will be key in helping us find new ways to transform and redefine the movie theater experience.”

Moore, formerly a Financial Analyst at Lincoln Center for the Performing Arts, will aid the Exhibitor Relations team in forecasting exhibitor payments, analyzing payment trends, and creating reporting materials. Brown joins MoviePass from Salesforce, where he served as a Strategic Innovation Associate, and will oversee all aspects of implementation with exhibitor partners, including technological and marketing support.

“We’re extremely excited to welcome these additions to the team,” said MoviePass CEO Mitch Lowe. “Forming mutually beneficial relationships with movie theaters remains one of our top priorities at MoviePass. Having a strong Exhibitor Relations team not only ensures the success of these partnerships but also helps grow the network of theaters and films that are available to our customers on the MoviePass platform.”

About Helios and Matheson
Helios and Matheson Analytics Inc. (HMNY) is a provider of information technology services and solutions, offering a range of technology platforms focusing on big data, artificial intelligence, business intelligence, social listening, and consumer-centric technology. HMNY owns a majority interest in MoviePass Inc., the nation’s premier movie-theater subscription service. HMNY’s holdings include RedZone Map™, a safety and navigation app for iOS and Android users, and a community-based ecosystem that features a socially empowered safety map app that enhances mobile GPS navigation using advanced proprietary technology. HMNY is headquartered in New York, NY and listed on the Nasdaq Capital Market under the symbol HMNY. For more information, visit us at www.hmny.com.

About MoviePass
MoviePass Inc. is a technology company dedicated to enhancing the exploration of cinema. As the nation’s premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend up to one movie per day for a low subscription price. The service, now accepted at more than 91% of theaters across the United States, is the nation’s largest theater network. For more information, visit www.moviepass.com.

Cautionary Statement on Forward-looking Information
Certain information in this communication contains “forward-looking statements” about HMNY and MoviePass Inc. (“MoviePass”) within the meaning of the Private Securities Litigation Reform Act of 1995 or under Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (collectively, “forward-looking statements”), that may not be based on historical fact, but instead relate to future events. Forward-looking statements are generally identified by words such as “projects,” “may,” “will,” “could,” “would,” “should,” “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “potential” or similar expressions. Such forward-looking statements include, without limitation, statements regarding MoviePass’ business and prospects. Statements regarding future events are based on HMNY’s and MoviePass’ current expectations and are necessarily subject to associated risks.

Such forward-looking statements are based on a number of assumptions. Although management of HMNY and MoviePass believe that the assumptions made and expectations represented by such statements are reasonable, there can be no assurance that a forward-looking statement contained herein will prove to be accurate. Actual results and developments (including, without limitation, the benefits to HMNY or MoviePass of new hires) may differ materially and adversely from those expressed or implied by the forward-looking statements contained herein and even if such actual results and developments are realized or substantially realized, there can be no assurance that they will have the expected consequences or effects.

Risk factors and other material information concerning HMNY and MoviePass are described in HMNY’s filings with the SEC, including annual, quarterly, current and periodic reports, information statements and registration statements filed with the SEC. You are cautioned to review such reports and other filings at www.sec.gov.

Contacts
HMNY Contact:
The Pollack PR Marketing Group
Stephanie Goldman/Mark Havenner, 310-556-4443
sgoldman@ppmgcorp.com / mhavenner@ppmgcorp.com

or

MoviePass Contact:
LaunchSquad for MoviePass
212-564-3665
moviepass@launchsquad.com