Mike Berkley, a former product leader at Spotify, Viacom and Comcast, will join MoviePass Inc., a majority-owned subsidiary of Helios and Matheson Analytics Inc. (Nasdaq:HMNY), as Chief Product Officer beginning this week. His breadth of experience ranges from general management of new subscription businesses, to multiplatform product strategy for major cable networks, to user experience and technology development.

His role at MoviePass will be to lead the product strategy and vision for the MoviePass service, as the company continues its efforts to grow its subscriber base and expand technology integrations with exhibitors and other partners. Under Berkley’s guidance, the product and technology teams will continue developing the MoviePass service, platform, and methods for harnessing consumer behavior intelligence to create a more deeply customized and valuable end-user experience.

Mike was most recently SVP of Product Management at Viacom, responsible for new digital products, mobile apps, video, monetization, data, and content management platforms used globally by Comedy Central, Nickelodeon, MTV, BET, Paramount Pictures, and others.

“MoviePass is one of the most exciting companies to emerge in the entertainment industry in recent years,” said Mike Berkley, MoviePass’ new Chief Product Officer. “Just as Netflix has ushered in a renaissance for TV, MoviePass is on the path to do the same for theatrical movies.”

“Mike is going to be an incredible asset to MoviePass and we plan to make him an integral part of our long-term innovation strategy,” said Mitch Lowe, CEO of MoviePass. “He has the perfect array of skills to drive technological improvements in our platform and to keep our product in sync with our business goals.”

Prior to his time as a product management executive at Viacom, Spotify, and Comcast, Berkley was the founder and CEO of a social video start-up, SplashCast, and an e-learning startup, QMIND, Inc. His extensive experience at both startups and large entertainment companies make him a perfect fit for leading MoviePass’ growing technology organization.

“We are putting together the A-Team for our core technology, and this will be critical during the next phase of our growth,” said Ted Farnsworth, CEO of HMNY. “Mike is the talent we need to make sure MoviePass has the right toolset to help innovate and grow the company.”

About Helios and Matheson
Helios and Matheson Analytics Inc. (HMNY) is a provider of information technology services and solutions, offering a range of technology platforms focusing on big data, artificial intelligence, business intelligence, social listening, and consumer-centric technology. HMNY owns a majority interest in MoviePass Inc., the nation’s premier movie-theater subscription service. HMNY’s holdings include RedZone Map, a safety and navigation app for iOS and Android users, and a community-based ecosystem that features a socially empowered safety map app that enhances mobile GPS navigation using advanced proprietary technology. HMNY is headquartered in New York, NY and listed on the Nasdaq Capital Market under the symbol HMNY. For more information, visit us at www.hmny.com.

About MoviePass
MoviePass Inc. is a technology company dedicated to enhancing the exploration of cinema. As the nation’s premier movie-theater subscription service, MoviePass provides film enthusiasts the ability to attend up to one movie per day for a low subscription price. The service, now accepted at more than 91% of theaters across the United States, is the nation’s largest theater network. For more information, visit www.moviepass.com.