New screening room, enabled by DTS:X technology, allows filmmakers to create and review immersive audio experiences for movie-goers
Tokyo, Japan (July 13, 2021) – DTS, a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER) (“Xperi”), today announced the first DTS:X quality control screening room in Japan has opened at Imagica Entertainment Media Services (“IMAGICA EMS”), Japan’s largest post-production facility.
The full DTS:X cinema system has been integrated into IMAGICA EMS’s Tokyo Imaging Center theater, opening this month in Shinagawa City. This is the first full DTS:X quality control theater in Japan and supports a growing ecosystem of DTS:X soundtrack creation and exhibition by enabling producers and distributors to create and quality-check DTS:X versions of Digital Cinema Packages (DCPs) domestically. Content partners can now screen and review local and Hollywood movies released in the DTS:X audio format in the state-of-the-art facility.
“Our collaboration with IMAGICA EMS encourages filmmakers to explore an expanded universe of sound with DTS:X immersive audio,” said Bill Neighbors, chief content officer, Xperi. “Local content partners now have access to a facility where they can create, ensure quality, and showcase their new releases with DTS:X immersive sound technology.”
“The integration of DTS:X audio technology expands the possibilities for our filmmakers to reach audiences in a more personal and deeply engaging way,” said Tadashi Aota, executive officer, IMAGICA Entertainment Media Service, Inc. “Collaborating with DTS, we would like to expand the project using DTS:X immersive audio technology in Japan among the rapid growth of DTS:X-enabled content availability worldwide.”
The DTS:X technology available to filmmakers at the Tokyo Imaging Center includes:
An event demonstrating the new DTS:X screening room for sound creators and producers in the cinema industry will take place in September at the IMAGICA EMS Tokyo Imaging Center. For more information about this event, please contact the DTS Japan office (firstname.lastname@example.org).
About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. For more information, please visit www.dts.com.
About Xperi Holding Corporation
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.
About Imagica Entertainment Media Services, Inc.
Imagica Entertainment Media Services, Inc. (“IMAGICA EMS”) is post-production company in Japan, servicing both Japanese and international entertainment and media clients. Its E2E (End-to-End) services span creative post-production for movies, drama series, and animation as well as localization and distribution. IMAGICA EMS has several studios in Japan, and through constant innovation has maintained its position as the country’s leading post-production studio of choice. For additional information please contact IMAGICA EMS using the official form below.
Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.