B&B Theatres to Add 14 New DTS:X Enabled Screens, Connecting More Moviegoers with Immersive Sound Experiences
DTS, a global leader in high-definition audio solutions and a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER) (“Xperi”), is proud to announce the addition of 14 new DTS:X enabled cinema screens as an extension of its long-standing partnership with GDC Technology (USA) LLC (“GDC”) and B&B Theatres (“B&B”). DTS creates immersive sound technology that, combined with GDC’s Immersive Sound Solution, delivers a captivating entertainment experience to guests of B&B, the sixth largest theatre chain in North America. The deal extension includes four ScreenX theatres and 10 GRAND SCREEN premium large format (PLF) rooms, making for 29 total DTS:X auditoriums with B&B.
“We are pleased to continue our relationship with B&B and GDC to provide more people with exhilarating, lifelike theatrical experiences,” said H. Loren Nielsen, vice president, content relations and strategy at DTS. “Our DTS:X audio technology puts viewers directly in the scenes they are watching. This level of immersion is what we think all moviegoers should enjoy.”
The agreement follows a successful beta theatre at B&B’s Liberty, Missouri location, which combined DTS:X sound with ScreenX, the world’s first multi-projection immersive cinematic platform that provides moviegoers a 270-degree viewing experience by expanding the scene onto the side walls. The DTS:X ScreenX theatre is consistently one of the highest-grossing ScreenX locations in the U.S.
“B&B Theatres is dedicated to enhancing the moviegoing experience.” said Brock Bagby, executive vice president of B&B. “We believe that DTS:X immersive sound in our GRAND SCREEN auditoriums is a winning combination and our GRAND SCREEN ScreenX with DTS:X room offers an extraordinary experience that our guests can’t get anywhere else!”
The first ScreenX theatre with DTS:X to be launched as part of this pact is scheduled to open late Spring 2019 in B&B’s Overland Park, Kansas location. The new ScreenX Theatre with DTS:X will feature certified custom low-profile surround speakers that fit under the ScreenX side screens for a seamless visual experience. The low-profile speakers, deployed in a full DTS:X immersive system, provide premium sound quality for an extraordinary experience.
“DTS:X offers B&B Theatres the flexibility to offer a premium sound experience not only for their Grand Screen and ScreenX, but also their move-down auditoriums, said Annie Wang, executive vice president of GDC Technology USA. “This agreement covers both new construction and remodels, continuing our partnership with DTS to make B&B the best place to enjoy movies. We congratulate B&B Theatres for its vision to provide their guests with an entirely immersive sound experience like no other, setting them apart from competitors.”
About B&B Theatres
B&B Theatres has been family owned and operated since 1924 when Elmer Bills Sr. opened a movie house in Salisbury, Missouri where the future Mrs. Bills played the piano for silent movies. During the company’s 95 years, and four generations of family involvement, it has seen the coming of sound, color, Technicolor, stadium seating, multiplexes, recliners, 4D, Screen X, PLF Grand Screens and now bowling, arcades and more.
B&B Theatres is the 6th largest theatre chain in North America based on screen count and operates 400 screens at 50 locations in Kansas, Iowa, Florida, Missouri, Mississippi, Oklahoma, and Texas.
About GDC Technology Limited
GDC Technology Limited (‘GDC’) is a leading digital cinema solutions provider. GDC develops, manufactures and sells media servers, cinema automation solutions, content storage systems, theatre management systems and network operations center software for the global cinema industry. GDC is a licensee of the DTS:Xä object-based immersive sound technology from DTS, Inc. for the development of its media servers. In addition, GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. Since 2009, GDC Digital Cinema Network Limited, a GDC subsidiary, has managed VPFs for over 6,300 theatre screens and with more than 650 studios or motion picture distributors worldwide. For more information, please visit www.gdc-tech.com.
About DTS, Inc.
Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world’s leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com.
About Xperi Corporation
Xperi Corporation (Nasdaq: XPER) and its brands, DTS, FotoNation, HD Radio, Invensas and Tessera, are dedicated to creating innovative technology solutions that enable extraordinary experiences for people around the world. Xperi’s solutions are licensed by hundreds of leading global partners and have shipped in billions of products in areas including premium audio, automotive, broadcast, computational imaging, computer vision, mobile computing and communications, memory, data storage, and 3D semiconductor interconnect and packaging. For more information visit www.xperi.com.