Industry veteran will lead studio outreach for DTS:X immersive audio technology
San Jose, California (January 23, 2018) – Loren Nielsen has joined Xperi Corporation (Nasdaq: XPER) (“Xperi”) as Vice President, Content Relations and Strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi. DTS:X technology ensures content owners that the filmmakers’ creative intent will be delivered in a captivating moviegoing experience. DTS:X technology enables filmmakers and studios to create and distribute immersive sound to audiences around the world.
Nielsen will lead the effort, in collaboration with content owners, to identify movie titles that would benefit from a release in DTS:X format, enabling more people to experience the full impact of immersive audio. She will also engage with content creators to ensure a comprehensive and compelling approach to their workflow and distribution needs utilizing DTS technologies and tools.
“Loren has worked with us for the last year providing strategic input, and we’re thrilled to now have her leading DTS’ outreach to studios,” said Bill Neighbors, SVP and GM, home, cinema, digital media and streaming solutions at Xperi. “Her experience introducing new technologies to the theatrical industry will be of great value as we work closely with content creators and distributors to expand the next generation of immersive sound technology to theatres, homes and mobile devices everywhere.”
Nielsen was co-founder and president of Entertainment Technology Consultants (ETC), where for twenty years, she crafted strategy and content for media companies developing cutting-edge digital technology in content creation, distribution and exhibition. Throughout her career, Nielsen’s work has focused on spearheading the introduction of breakthrough visual and audio technologies to her extensive network in the entertainment world.
About DTS, Inc.
Since 1993, DTS, a wholly owned subsidiary of Xperi Corporation, has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema, automotive and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS technology is integrated in more than two billion devices globally, and the world’s leading video and music streaming services are increasingly choosing DTS to deliver premium sound to their listeners’ network-connected devices. For more information, please visit www.dts.com.
About Xperi Corporation
Xperi Corporation (Nasdaq: XPER) and its brands, DTS, FotoNation, HD Radio, Invensas and Tessera, are dedicated to creating innovative technology solutions that enable extraordinary experiences for people around the world. Xperi’s solutions are licensed by hundreds of leading global partners and have shipped in billions of products in areas including premium audio, automotive, broadcast, computational imaging, computer vision, mobile computing and communications, memory, data storage, and 3D semiconductor interconnect and packaging. For more information, please call 408-321-6000 or visit www.xperi.com.