AMC Theatres and MoviePass Joining Forces to Deliver Innovative, Guest-Friendly Subscription Service
Pilot partnership in Boston and Denver represents first ever U.S. premium movie format subscription package.
AMC Theatres, the leader in innovation and guest experience in the theatrical exhibition industry, and MoviePass, the nation’s premier movie theatre subscription service, are joining forces on a pilot partnership that will bring AMC guests in Boston and Denver the first ever premium format MoviePass subscription package. The new subscription package – MoviePass Premium – which is expected to launch in early 2015 in both markets, provides guests the most convenient way to see all the movies they want to view in any format, including IMAX, RealD 3D and AMC ETX, for one monthly fee. MoviePass Premium will be offered in AMC theatres in the Boston and Denver markets as a limited trial and provided to AMC guests on a first-come, first-served basis. New subscription choices AMC guests in these markets can choose from a two-tiered system based on their preferred movie-going experience:
- MoviePass Premium: Movie goers can sign up for the MoviePass Premium subscription at www.moviepass.com/AMC or by downloading the MoviePass app from iTunes or Google Play. Guests can see one movie per day at any AMC location in the markets in any presentation format, including AMC ETX, IMAX, and RealD 3D showtimes. MoviePass Premium costs up to $45 per month.
- AMC guests can also choose the standard MoviePass subscription option – one movie per day in the 2D presentation format for $35 per month.
“This is the first time a premium level subscription service has been launched in the U.S. and marks a significant step forward by offering passionate movie lovers the premium sight and sound experiences available in movie theatres,” said Stacy Spikes, CEO and Co-Founder of MoviePass. “We believe this premium tier subscription, combined with a new online ticketing feature, will appeal to our largest demographic, 18-34-year-old movie goers. Our goal is to keep people coming out to the movies again and again.”
Greater ticket purchasing convenience
The AMC-MoviePass program allows guests to select movie and showtime in the MoviePass App at the theater. Guests can then simply swipe their membership cards at the participating AMC location to get their tickets. At AMC locations that offer ticketless entry, guests can have their ticket scanned directly from their phone. “AMC Theatres leads the way in the movie exhibition industry in offering innovations that ‘wow’ our customers,” said Christina Sternberg, senior vice president of Corporate Strategy and Communications. “This pilot will provide more convenience for our guests, and responds to the preference of many consumers for monthly entertainment subscriptions such as music and magazines, which we believe will increase the frequency of movie going.” Pending results of the pilot program, additional markets will be added in 2015.
About AMC Entertainment Holdings, Inc.
AMC (NYSE:AMC) is the guest experience leader with 344 locations and 4,959 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago). www.amctheatres.com
MoviePass is the nation’s premier movie-theater subscription service, providing film lovers the ability to attend unlimited movies for one monthly fee. The service, now accepted at more than 90% of theaters across the United States, is the nation’s largest theater network. MoviePass will be introducing a wide range of exclusive new features that will allow users the ability to view premium formats, as well as share and manage their movie going experience more effectively, by making the overall MoviePass experience more enjoyable and expansive.