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Honest Trailers Use Satire To Lampoon Blockbuster Movie Trailers

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=I2cS5Fv5xIQ[/youtube] Earlier this year the National Association of Theatre Owners entered discussions with studios over the trailers being used to promote upcoming releases. Cinema operators were requesting th…

Time Lapse Video Documents Imax Renovation of TCL Chinese Theatre

[youtube width=”480″ height=”360″]https://www.youtube.com/watch?v=guAhfPe9aPo&q6320319[/youtube] Earlier this year one of the most sacred cinema palaces in the world was closed for renovation. Each year an endless stream of tourists visit the TCL Chinese Theatre in Hollyw…

Alamo Drafthouse Anti-Texting PSA Goes Viral

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=1L3eeC2lJZs&feature=youtu.be[/youtube] The Alamo Drafthouse has gained quite a reputation over the past couple of years as one of the countries best movie theaters. Entertainment Weekly hailed it as the best…

Did Sony Leak The Red-Band Trailer For ‘Dragon Tattoo’?

[youtube width=”560″ height=”349″]http://www.youtube.com/watch?v=8kOFGI0p6SM[/youtube] Over the weekend the Internet lit up with news about a pirated version of the red-band trailer for the English language remake of “The Girl With The Dragon Tattoo”. It wasn…

UPDATED: 3D Without Glasses Is Possible In the Blink Of An Eye

[youtube width=”560″ height=”345″]http://www.youtube.com/watch?v=Uef17zOCDb8[/youtube] Over the past several years as Hollywood began churning out an increasing number of 3D films a single question has been on the minds of both exhibitors and moviegoers. When will it be possi…

YouTube Announces Support Of 4K Video

On July 9th the ongoing debate between 2K and 4K digital cinema picture resolution took an interesting turn when an unexpected player entered the fray. At VidCon 2010, a conference for online video professionals, came to a close, YouTube announced that they would begin supporting and streaming video…

“Bart” Got A Grass Roots Marketing Campaign

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=JZhMuTdL5n8[/youtube] These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a da…

Is this how MDA persuaded Technicolor to set up shop in Singapore?

As previously reported Singapore has been working for several years to turn the country into the digital hub of Asia. Earlier this month the Technicolor announced that it would set up a facility in Singapore to service digital cinema needs throughout Asia. The Media Development Authority of Singapor…

ShowEast 2007: Internet Marketing Highlighted At International Day

Just when I think the motion picture exhibition and distribution industry is going to catch up to emerging technologies I was reminded just how far behind they may truly be. ShowEast 2007 kicked off this morning in Orlando, FL. with its international day. The first seminar in the program was entitle…