The Global Film Sales Playbook Is Changing as Pre-Sales Carry Less of the Load
As international pre-sales become harder to rely on, FilmNation’s Glen Basner and CAA’s Roeg Sutherland argue at TIFF: The Market that sales agents must take more risk, package films earlier and help filmmakers think about audiences from the outset. At TIFF: The Market’s “Perspectives: The Global Sa…