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60 Days, 150M Visitors, $795m Box Office: How Did Chinese Cinemas Recover So Fast Post COVID-19?

The story began in late January, when all the Chinese New Year new films were pulled and cinemas were ordered to close, due to the outbreak of Covid-19 in China. A year with anticipations for the highest box-office record turned into the lowest in recent years. As many might know, the Chinese New Ye…

Box Office Success and the New Normal: Looking Beyond the Numbers

Last Wednesday I attended a 1:00 pm showing of “Tenet” on its opening day in one of London’s biggest multiplexes. I think it was a “sell out” – it certainly looked pretty full – but I genuinely have no idea. For those of us who have made decisions based on box office figures and analysis…
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