Scrabble Entertainment Archives - Celluloid Junkie

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PVR_ECX_Mumbai (photo: Patrick von Sychowski / Celluloid Junkie)

CJ Research: Understanding India’s VPF Conundrum

Cinema has transcended many a barrier, from the analogue era to the digital cinema evolution. India despite being one of the largest cinema markets has been a very complex one. This has been evident in the adoption of digital cinema technology and the subsequent transition to digital cinema. Today t…

AMC Fork&Screen

Daily Cinema Digest – Thursday 5 June 2014

Don’t go short on AMC! If you only read one cinema-related article this week (other than one of ours) make it this one. Heck, forward or print it out and give it to your colleagues. This is one of the best pieces of analysis that I have read about any exhibitor in a very longRead More

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (“Hello Scott from SPE, in the back.”) to roll out digital cinema in India. This may be the last notable VPF deal for some time, if not for ever. Scrabble has signed up Walt Disney Studios, Wa…