Universal this weekend become the first Hollywood studio to release a major blockbuster in cinemas on digital equipment that falls short of the specifications set out by DCI. Rather than abandoning the hard-fought DCI guidelines, this arguably demonstrates Universal’s pragmatism…
– Irish cinema advertisisers want to point out that you can’t fast forward through a cinema ad, the way you can with your PVR/DVR at home. From Ireland’s Independent.ie “The FAME research also debunks the widely-held myth about cinema advertising…
DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital…