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UFO Fast & Furious 7 screenshot

Universal’s Pragmatic “Fast & Furious 7” E-Cinema Release

Universal this weekend become the first Hollywood studio to release a major blockbuster in cinemas on digital equipment that falls short of the specifications set out by DCI. Rather than abandoning the hard-fought DCI guidelines, this arguably demonstrates Universal’s pragmatism in the one mar…

Daily Cinema Roundup – Wednesday 6 May

– Irish cinema advertisisers want to point out that you can’t fast forward through a cinema ad, the way you can with your PVR/DVR at home. From Ireland’s Independent.ie “The FAME research also debunks the widely-held myth about cinema advertising being only relevant to youth…

DTS Digital Cinema Back From The Not-Quite-Dead With Qube Deal

DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital Images reverted to being Lowry Digital under the new ownership of Reliance/Adlabs. DTS Digit…