UKCA 2026 Conference: Box Office Optimism, Engaging Gen Z, and Leveraging the Power of Community
At the UK Cinema Association’s annual conference – which took place in May 2026 at the Vue London Westfield, Shepherd’s Bush – the mood was cautiously optimistic over the two days of talks, perhaps boosted by the buoyant reaction out of CinemaCon in Las Vegas a month earlier. The current box office…