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Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Harry Bakas, Business Development and Marketing Manager at Village Cinemas Greece, Almudena Fernández-Golfín of the Federación de Cines de España (FECE) and Omdia analyst Charlotte Jones, during the UNIC Focus Session, "Audience Engagement Across Europe: What Really Works?" at CineEurope 2026 in Barcelona, Spain on June 24, 2026.

Growing Cinema Audiences Starts With Knowing Who You’re Targeting

From Village Cinemas’ Cine School and Spain’s Cine Sénior to solo moviegoers and creator communities, CineEurope showed how identifying specific audiences – and removing the barriers keeping them away – can build attendance. The most revealing audience statistic presented during CineEurope 2026 may…
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