Cinema advertising is experiencing major growth in China, with a 33% year-on-year increase even as the spot-per-screen-per-play cost has fallen from 16 yuan [USD $2.60] in 2011 to 12 yuan [USD $1.95] this year. As so often we are indebted…
China’s Entgroup Consulting has released an investment report on the Chinese exhibition business. While current growth is strong (14.5 screens per day), the report predicts that “the future number of Chinese cinema will be flat to down” and that there will…
Thanks to a quota on foreign films limiting the number of imported titles to 34, movie studios have often struggled to get their movies released in China. Apparently there is no quota on box office bragadocio and Hollywood has been…
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