![China cine ad](https://cdn.celluloidjunkie.com/wp-content/uploads/2014/08/19212407/China_cinema_advertising1.png)
Daily Cinema Digest – Friday 22 August 2014
Cinema advertising is experiencing major growth in China, with a 33% year-on-year increase even as the spot-per-screen-per-play cost has fallen from 16 yuan [USD $2.60] in 2011 to 12 yuan [USD $1.95] this year. As so often we are indebted to EntGroup for this data and analysis. Due to the favorable…