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Google trailer study

Daily Cinema Digest – Saturday 22 November 2014

A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics still has plenty of interesting facts and conclus…

Why Digital Alone Won’t Kill Second Run Movie Theatres

The threat that the digital conversion poses to single-screen and drive-in cinemas have been highlighted several times on CelluloidJunkie.com (here, here and here), but there is a third category of cinemas that also face an existentialist threat with the phasing out of 35mm prints. Second-run cinema…
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