How Sustainable Is The Chinese Cinema Market?
In 2011 the average ticket price in China was CNY ¥37 (USD $5.62) but by 2015 this had fallen to nearly CNY ¥35 (USD $5.32) despite the growth of Imax and premium screens and the increase in cinema ticket prices in all other major economies. Mobile ticketing by third-party vendors is the main cause,…
