Cinema Advertising Archives - Celluloid Junkie

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The organ stands centre stage in the Odeon Luxe, Leicester Square

DCM Upfronts: Cinema Offers Economic Edge to Advertisers

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO K…

Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

Is it the Death of Cinime?

Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing.

Red Carpet Communication

Cinemaxx and CineStar Launch German Cinema Marketing JV

Details have been announced about Germany’s new cinema marketing venture, formed as a JV by Cinemaxx and CineStar, aimed at corporate and advertising clients. Red Carpet Cinema Communication GmbH & Co. KG. will target German B2B clients in an effort to enhance the position of cinema for co…

Imax

Daily Cinema Digest – Monday 24 November 2014

Imax plans to double its presence in the Gulf region over the next three years, the company’s CEO has revealed. Imax Corporation, the entertainment technology company known for its network of giant cinema screens, is planning to invest between $10 to $25 million (AED36.7 to AED91.2 million) in…

Interstellar poster China

China Cinema Digest – Friday 21 November 2014

“Interstellar” had a good week at the Chinese box office, boosted by Imax showings and holding off competition from both domestic comedies and Madagascar penguins. Interstellar took $42.33 million in its first five days in China, dominating a week in which Christopher Nolan’s sci-f…

NCM DoJ Screenvision

US Department of Justice Seeks to Block NCM-Screenvision Merger

The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and Screenvision LLC. NCM admitted to being both “disappointed” and “surprised” b…

CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and profitably?’

The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience.

Barco Escape

Daily Cinema Digest – Wednesday 3 September 2014

The Hollywood Reporter has a special issue looking at ‘The Future of Film‘, which to a large extent is also about the future of cinema. Lots of rich pickings, including Carolyn Giardina looking at Barco’s three-screen Escape and what lies beyond it. Movie screens will continue to m…