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Google trailer study

Daily Cinema Digest – Saturday 22 November 2014

A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics still has plenty of interesting facts and conclus…
Alamo Drafthouse Downtown LA

Daily Cinema Digest – Wednesday 13 August 2014

Alamo Drafthouse is coming to downtown Los Angeles. Alamo Drafthouse Cinema, the quirky Austin-based theater chain known for its beer and food service, is expanding into downtown Los Angeles. The cinema chain, which specializes in independent and repertory films, will open its first L.A. theater at…
Imax China

Daily Cinema Digest – Tuesday 8 April 2014

Imax is to sell 20% of its China business to two Chinese-based entities in return for USD $80 million and a firmer foot hold in the world’s soon-to-be largest cinema market. IMAX Chief Executive Richard Gelfond said in an interview that investment fund China Media Capital and private-equity fi…
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