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Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

Projection Issue Spoils Netflix Cannes Debut

No doubt the Cannes Film Festival wishes to put the discussion surrounding their programming two Netflix titles at this year’s festival behind them. Yet in an ironic moment that underscored the ongoing debate of selecting films that will never be released in cinemas, and depending on how far you wan…
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