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Svenska Bio logo

How Sweden’s No. 2 Cinema Chain Went 100% Cashless

Sweden’s second largest cinema chain Svenska Bio went cashless for all of its 35 cinemas on 1 November 2016. More than four months into this world-first for a major cinema chain Celluloid Junkie talked to Suzanna Renhuldt, CMO of Svenska Bio about the bold move. With cinema patrons worldwide i…
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Celluloid Junkie is the leading online resource dedicated to the global film and cinema business. Join a growing community of film and cinema industry professionals from around the world who rely on CJ to provide the latest news, insights, analysis, interviews, and research on the motion picture industry.

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