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Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…
Star Wars queue

The Myth of the Opening Weekend as a Key Performance Indicator

Gruvi's Ben Johnson crunches the numbers to show that the opening weekend box office focus can be over-stated in terms of judging a film's long term success.
Oculus cinema

Looking Past the Headlights: The Next 10 Years in the Entertainment Industry

This article is re-printed from Medium because we feel it will be of interest to readers of CJ and we believe it deserves a wider audience. Ben Johnson at Gruvi kindly agreed for us to re-publish it here. This article is Part 3 in a series of 3. If you would like to read the firstRead More
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Celluloid Junkie is the leading online resource dedicated to the global film and cinema business. Join a growing community of film and cinema industry professionals from around the world who rely on CJ to provide the latest news, insights, analysis, interviews, and research on the motion picture industry.

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