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The UNIC Women’s Cinema Leadership Programme

Interview with pioneering mentees Grainne Peat, Magdalena Lewicka and Lucie Morvan The UNIC Women’s Cinema Leadership Programme was launched in 2017 as the first cross sector and cross-country mentoring scheme for up-and-coming female talent in cinema exhibition. A year since the pilot ended, we sat…

Popcorn: Cinema’s Surprisingly Cheap Snack?

Popcorn: almost as synonymous with cinema as watching the actual film itself, not least because of the sensory ambience created by the freshly popped smell. But popcorn as a cinema snack has a reputation for being pricey and at GBP £5 (USD $6.34) or sometimes higher for a large tub, it adds the poun…

John Wick: Chapter 3 - Parabellum

“John Wick: Chapter 3” Tops 20th Annual Golden Trailer Awards

The boisterous response “John Wick: Chapter 3 – Parabellum” received from the audience after winning the Best Action Trailer award early on during the 20th Annual Golden Awards on Wednesday evening should have been enough to predict that the movie would eventually go on to win four other categ…

Matthias & Maxine

Top Five Least Marketable Movies In Cannes (Yet To Be Marketed)

“Least marketable movie” doesn’t necessarily mean “worst film.” Far from it: challenging features, whether they be chat-fests or thinly plotted spectacles, usually don’t lend themselves to Instagram-ready campaigns or Twitter-fueled debates. That said, sometimes a challenging film—from proven talent…

The Lighthouse

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a Brit pop legend like Elton John, and th…

Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

PVR_ECX_Mumbai (photo: Patrick von Sychowski / Celluloid Junkie)

CJ Research: Understanding India’s VPF Conundrum

Cinema has transcended many a barrier, from the analogue era to the digital cinema evolution. India despite being one of the largest cinema markets has been a very complex one. This has been evident in the adoption of digital cinema technology and the subsequent transition to digital cinema. Today t…

The Depot - Lewes, UK

Cinema of the Month: (Carbon-Neutral) Depot – Lewes, UK

Celluloid Junkie is proud to have partnered with Vista Cinema for the Cinema of the Month series. Vista is the world’s leading cinema management software solutions company. We won’t just be featuring cinemas whose operators use Vista, but we will surely mention when that is the case. CJ would like t…

2019 Cannes Film Festival Opening

Cannes Film Festival Opening Broadens Cinema Footprint to Nearly 600 Screens

When movie stars like Julianne Moore, Gong Li, Adam Driver and Tilda Swinton strutted up the red carpet to attend the opening ceremony of the 2019 Cannes Film Festival on Tuesday, those who had journeyed to the French Riviera beach town weren’t the only ones to get a glimpse. Sure, there were throng…

A Few Good Ideas – CinemaCon 2019

CinemaCon as a tech show is amazing for new good ideas. 4K RGB for the price of 2K laser phosphor… good idea. 10 years of support included in the price of the projector… good idea. Not blaming Netflix for cinema’s fortunes… good idea. Having a day without a long lunch program…