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Peter Fornstam

CineEurope 2019: For Peter Fornstam of Svenska Bio, Cinema Runs In The Family

As delegates make there way to Barcelona, Spain for CineEurope 2019, one of the highlights at this year’s conference will undoubtedly be when Peter Fornstam of Svenska Bio will pick up the UNIC Achievement Award. Fornstam is not only the Director of Svenska Bio, but also the Chairman of the Swedish…

Celluloid Junkie at CineEurope 2019

CineEurope 2019 is just around the sun-drenched corner and Celluloid Junkie will be attending in force, with Patrick, Sperling and Helen all there. This year we are thrilled to have our own interview booth on the stand of our terrific partner the Coca-Cola Company, where we will be doing interviews,…

Ghost No. 1 with Projector and Camcorder Setup

Hunting Ghost No. 1 – China’s Three Year Quest to Take Down The Most Sophisticated Movie Piracy Ring Ever

It was the piracy nightmare that was supposed to be technically impossible. Hollywood studios had spent years coming up with the digital cinema specifications and a certification process that ensured military-grade encryption would protect the latest blockbuster film releases. Camcording, albeit tra…

The UNIC Women’s Cinema Leadership Programme

Interview with pioneering mentees Grainne Peat, Magdalena Lewicka and Lucie Morvan The UNIC Women’s Cinema Leadership Programme was launched in 2017 as the first cross sector and cross-country mentoring scheme for up-and-coming female talent in cinema exhibition. A year since the pilot ended, we sat…

Popcorn: Cinema’s Surprisingly Cheap Snack?

Popcorn: almost as synonymous with cinema as watching the actual film itself, not least because of the sensory ambience created by the freshly popped smell. But popcorn as a cinema snack has a reputation for being pricey and at GBP £5 (USD $6.34) or sometimes higher for a large tub, it adds the poun…

John Wick: Chapter 3 - Parabellum

“John Wick: Chapter 3” Tops 20th Annual Golden Trailer Awards

The boisterous response “John Wick: Chapter 3 – Parabellum” received from the audience after winning the Best Action Trailer award early on during the 20th Annual Golden Awards on Wednesday evening should have been enough to predict that the movie would eventually go on to win four other categ…

Matthias & Maxine

Top Five Least Marketable Movies In Cannes (Yet To Be Marketed)

“Least marketable movie” doesn’t necessarily mean “worst film.” Far from it: challenging features, whether they be chat-fests or thinly plotted spectacles, usually don’t lend themselves to Instagram-ready campaigns or Twitter-fueled debates. That said, sometimes a challenging film—from proven talent…

The Lighthouse

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a Brit pop legend like Elton John, and th…

Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

PVR_ECX_Mumbai (photo: Patrick von Sychowski / Celluloid Junkie)

CJ Research: Understanding India’s VPF Conundrum

Cinema has transcended many a barrier, from the analogue era to the digital cinema evolution. India despite being one of the largest cinema markets has been a very complex one. This has been evident in the adoption of digital cinema technology and the subsequent transition to digital cinema. Today t…