Marvel Plays It Smart After “Avengers” Trailer Leak

When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…

We Need To Talk About Event Cinema Piracy

It is a measure of the success of event cinema that it is fast becoming a victim of internet piracy, a trend that is only like to get worse, for one very simple reason. With the NT Live screenings proving…

Movie-Hopping – The Lesser Discussed Form of Film Piracy

Film piracy or ‘movie theft’ is a well covered subject in exhibition industry circles. The fight is against people recoding films on video cameras in cinemas and uploading them to the internet or selling them on discs is one that…

Industry Trust Deploys “Battleship” In U.K. Anti-Piracy Campaign

Universal Pictures has teamed up with the trade group Industry Trust for Intellectual Property Awareness in the United Kingdom to produce an anti-piracy advertisement which incorporates footage from the studios upcoming release “Battleship“. The thirty-second spot (shown above) is part…

Studios Are Fighting Movie Piracy On College Campuses

[/caption] It looks as if the MPAA may be spying on college students, or at the very least monitoring their file sharing activity. Last week on CNET’s daily tech news podcast Buzz Out Loud the hosts read an email from…