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18th Annual Golden Trailer Awards

“Wonder Woman” Lassoes Top Prize at 18th Annual Golden Trailer Awards

Fresh off earning USD $223 million during its opening weekend in movie theatres around the globe, “Wonder Woman” walked off with the Best Of Show trophy at the 18th Annual Golden Trailer Awards. The preview for the Warner Bros. superhero release, titled “What She Is,” also won the Best Fantasy/Adven…

Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…

Brice 3 YouTube Screen Shot

French Comedy “Brice 3” Leaked and Streaming on YouTube

The headline of this post was written to attract the attention not only of our readers, but also those who might stumble across it through a search engine while seeking out a pirated version of the recent French release, “Brice 3”. That is exactly what the film’s Academy Award winning star and co-wr…

iOS 10 iMessage Apps

Movie Marketers Get the Message With Latest Apple iOS Upgrade

When Apple released the latest version of its mobile operating system last month they added features and functionality in their messaging app that can be utilized by both distributors and exhibitors to market their offerings. The enhancements in iOS 10 allow users to include branded content in their…

Movio Tracks Blockbuster Audience Evolution Patterns

Movio's white paper looks at the evolution of cinema audiences over a blockbusters opening weekend and week, yielding surprising insights.

Minions Los Angeles Times Masthead

‘Minions’ LA Times Promotion Stirs Up (Planned?) Controversy

While “Minions” may not commence their invasion of the North American box office until tomorrow (July 10th), you’d have to be living a fairly hermetic life to be completely unaware of the latest animated release from Universal Pictures. The film’s marketing blitz has seen its…

A Little Teaser For “Ant-Man” Is A Big Win For Marvel

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=KQjhJf1R4k4[/youtube] Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avenger…

Interstellar Unlimited Ticket Meme

Answering A Few Hypothetical Questions About the “Interstellar” Unlimited Ticket

Two weeks ago AMC Theatres and Paramount Pictures announced they’d be teaming up to provide members of the cinema chain’s loyalty program, AMC Stubs, an opportunity to see “Interstellar” as many times as they’d like. The Interstellar Unlimited Ticket, as the offering ha…

Eva Green Sin City Poster

“Sin City” Poster Too Graphic For MPAA’s Advertising Administration

Every so often an incident occurs that serves to remind us just how many tasks need to be completed in the workflow leading up to the release of a motion picture. Tasks such as running your marketing material past the proper trade groups for approval. Yesterday I took note that my never-ending Twitt…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…