To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown.

Facebook and Instagram are a vital part of any digital marketing campaign, but it can often be overwhelming to make the most of them as platforms and take advantage of opportunities when managing a page or running paid advertising.

The ability to optimise Facebook and Instagram is particularly important as cinemas start to think about reopening following coronavirus-related closures, so the first session of the Digital Initiative focused on Social Media Content Creation (specifically focusing on Facebook and Instagram), with a presentation from Sarah Knowles and Jo Fox from social, creative and PR agency Substance Global. With clients including Disney and Paramount, Substance Global is well-placed to share knowledge on social campaigns within the film industry. To view the full session, click here.

Designed with input from the participants, the session focused specifically on elements of Facebook and Instagram that would be the most beneficial for independent cinemas, with topics ranging from effective creative to organic vs paid media, content calendars, social audits and audience targeting.

To view the whole session and learn more about the uses of Facebook and Instagram for independent cinemas, click here.