Daily Cinema Digest – Monday 2 March 2015

By | March 2, 2015 2:09 am PDT

3D equipment maker Volfoni is looking to capitalise on many of RealD’s 3D lease contracts coming to an end in the next 12-24 months by ramping up production capacity in China and France.

After just 15 months since its launch at CineAsia 2013, the SmartCrystalTM Diamond has been the number one selling Hi-Lef 3D system. With over 300 units shipped, this represents one installation every 36 hours somewhere on the planet. Backed by this success, Volfoni proudly announces today that it has opened a second factory for the production of the SmartCrystalTM Diamond in China. Volfoni repeats it successful roll out of production processes that have been developed by its R&D and Production team in Nice, France.

“The unique compact Triple Beam Technology from Volfoni is extremely well adapted for mass production without any compromise on quality”, says Jérôme Hamacher, Chief Operating Officer of Volfoni.

The new Volfoni-Factory will be located in Qingdao, the upcoming Hollywood of China.  LINK

Alejandro Ramirez Magana Cinepolis

India – The Economic Times interviews the CEO of Kinepolis about the company’s expansion in India.

Cinepolis has been in India for about 7 years but has only 194 screens. You expanded faster in other countries. What’s holding you back?

Of the 12 markets we are in, India is the most challenging for business because of the really long time it takes to get permits and licences, high cost of real estate, over regulation in many areas, high taxes and high entertainment taxes across many states. We have never faced entertainment taxes above 16% anywhere in Latin America because we only pay VAT or GST. Whereas here, we pay up to 68% taxes in some states. So, it’s a challenge. In some ways, India is also more protectionist than other countries. There are more barriers to tariff and non-tariff to trade so when you add it all, it becomes a more challenging business. But I see a lot of optimism with the new government.

Globally, growth for Cinepolis has been organic. But in India you have acquired Fun Republic. Why the change in strategy?

We are going to continue with our organic growth strategy, which has always been our default strategy in every market. We have grown to be the fourth-largest, mainly through our organic growth. In India, inorganic does make more sense because of many reasons like long lead time for mall development and a long list of licences to get operational. This is the reason why we acquired Fun, as it made strategic sense.  LINK

Vista Group

New Zealand – Vista’s profits may be higher than initially estimated for the previous quarter.

Vista Group International, the cinema software and analytics company, is reassessing whether it has to increase the value of its 2014 goodwill, which would boost last week’s reported annual profit of $3.99 million.

The Auckland-based company’s auditor Grant Thornton advised the software developer there might be a technical accounting error in the treatment of its goodwill, valued at $33.7 million as at Dec. 31, it said in a statement today. If an adjustment upwards is needed, that will flow through to higher net profit and retained earnings.  LINK

Advertising

Cinema Scene

USA (CA) – An all-digital signage solution for this Muvico multiplex in Thousand Oaks.

Cinema Scene Marketing announced the completion of the first installation of its digital poster initiative (DPI) by deploying full-motion digital displays in place of the traditional paper movie posters. The Muvico 14 Thousand Oaks in Thousand Oaks, California, becomes an industry-wide showcase location featuring Cinema Scene’s suite of digital media and menu board products, the company said.

“Since the introduction of the TrailerVision Digital Media Network in 2007, Cinema Scene has been at the forefront of bringing digital media and marketing solutions to cinema lobbies,” Joe Ross, partner at Cinema Scene Marketing, said. “By retrofitting movie poster cases into dynamic digital displays, movie posters come alive with motion and animation. The DPI solution, when coupled with Cinema Scene’s existing digital solutions like TrailerVision, video wall, digital menu boards (DMBs), auditorium signage and wayfinding, becomes a live testament to the integrated all-digital vision Cinema Scene is bringing to the movie going experience.”  LINK

UK – Yet another round of research from DCM proving that cinema is more memorable than television for advertising.

DCM recently conducted research on the effectiveness of Cinema versus TV advertising. Here are the results which prove Cinema provides 8X Standout, 2X More Memorability, 3X More Brand Attribution than TV…  LINK

Technology

UniqueDigitallogo

Norway – Scandinavian distributor Nordisk has signed up to Unique’s Transit system.

Nordisk Film Distribution A/S has signed an agreement with Unique Digital Ltd. for electronic delivery of feature film content across the Nordic Countries of Norway, Sweden, Denmark and Finland.

“With Unique’s network now covering all countries in the Nordic region, they are the natural choice for the delivery of our content and encryption keys. After trialling Unique’s Movie Transit™ system, we’ve found the solution provides us with the speed and flexibility we need.” says Klaus Odegaard, Nordic Marketing Director in Nordisk Film Distribution. LINK

Law & Order

UGC logo

France – A UGC cinema in the south of France has been robbed.

Two thugs robbed the body of the UGC cinema Prado in Marseille on Friday night around 20:30. A holdup quickly executed before the spectators waiting in the lobby … but that was not a fiction.

Around 20:30, two helmeted and armed men robbed a recipe for établissement.Vers 20:30 two helmeted and armed men robbed the recipe away.

A turning like in the movies. It was at this show that customers, attending the early evening session could attend Friday at the UGC cinema Avenue du Prado in Marseille, reports La Provence. But it was not a movie.  LINK

Maghreb Movie House

UK (N. Ireland) – The only fights in cinemas should be on the screen, not in the lobby.

Two young Maghera men who attacked a group of youths in the foyer of the local cinema, were each given three-month suspended jail sentences when they appeared at Magherafelt Magistrates Court.

Ruairi Norton (22), of Sunnyide Park, and Bernard O’Donnell (24), Meetinghouse Avenue, each admitted a charge of disorderly behaviour at The Movie House on December 13, 2013.

A prosecuting lawyer said the defendants, along with another man not before the court, had earlier asked the youths for a fight.  LINK

Cinema Medlies

France – An embezzlement case against the Montreuil cinema’s manager in has been thrown out by the judge.

Justice has delivered a dismissal in the case of alleged embezzlement Méliès, renowned theater Montreuil whose team, challenged by the former mayor Dominique Voynet, was supported by big names of the 7th art, a- was learned today.

“None of embezzlement and charges of forgery and uses of forgery were made against the staff of the municipal cinema,” welcomed the town of Montreuil in a statement.  LINK

Cinema Opening/Closings

Ozone Cinema in Glenelg

Australia – A start date for the building works for the Glenelg cinema. 

The Taplin Group has appointed Vallco Developments to build the 930-seat, eight-screen cinema complex on land bounded by Milton, Cowper and Partridge streets.

The company will also build a two-level carpark over the existing carpark to the north of Partridge St.

Group director Andrew Taplin said work was likely to start on Thursday, March 12, and the cinema and carpark would be built simultaneously in a bid to limit disruption.  LINK

Multikino Poland

Poland – Multikino is opening a new multiplex in Jaworznie.

Latest cinema in Jaworznie, Pasque, was closed in 2002. Today, the site is a Ladybug. Investors Galena Shopping Centre, which is located within the old shaft “Kosciuszko” in the center Jaworzna, saw to it that in this facility, a new cinema..

The investor is a company Gliwice P. A. Nova. The whole is expected to cost approximately 191.5 million z?, and the object is to be put into use before the end of 2015. Already, 60 percent. retail space has been leased gallery. A great success is the presence of the cinema in the Gallery Galena, which has hitherto been lacking in the city. Operator network will Multikino.  LINK

Furth

Germany – Not known who the operator of this multiplex cinema in northern Bavaria will be.

The big wait seems to be over: On the long fallow construction site for the new multiplex cinema in Fürth Gebhardtstraße stirs not just something, it will already laid concrete foundations. The beginning of March to the cranes advance for building construction.

After years of stalemate, the project now seems yet to take shape. Until the end of October at the latest the cinema with six screens and 1,100 seats must accept according to the contract with the city of Fürth its operation. Architect Michael Haid is confident that this will be achieved despite the short time frame.  LINK

Taj Mahal Pakistan

Pakistan – A sad end to one of Pakistan’s oldest cinemas.

The Taj Mahal cinema of Abbottabad city, with a 66-year history of film exhibition in Islamabad, is being dismantled after its owner recently sold the property.

Mohammad Saeed Khan, who was running the Taj Mahal cinema in Khyber Pakhtunkhwa provincial city for the last four decades, said business was at full swing till 2010 with Abbottabad, being a tourist city, providing entertainment to visitors, Dawn reported.

But in recent years, the cinema business has dwindled and this forced the owner to sell the property.  LINK

Finally

Quantum Solace hand painted

The 78 year old Greek Vasilis Dimitrious is one of the last hand painters of film posters in Europe, something he has been doing for 63 years. Sadly a dying art form.

“People are very interested in his art. Some customers find the two movies playing at the time Mr. Vasilis hangs his work. We try to support him because now everything is digital. It is important for us to have this window outside of the virtual world, “says Kostas Giannopoulos, one of the patrons of Athinaion film, leading us up at Vasilis Dimitrious in the northeast of the Hellenic Capital.

It is now twenty years since the Greek artist painted every week two movie posters for the family business, located on a prime location on a crowded avenue leading to Syntagma Square, the most famous of the country.

Every Wednesday night at the same hour, to the delight of movie fans and onlookers, Vasilis grandpa went to the cinema to hang his double table 13 meters in 2.2. “He started working with my father. I know since I was child. It is considered a family member, “repeats Kostas.  LINK

Alice in Wonderland

Patrick von Sychowski
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Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
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