Daily Cinema Digest – Monday 2 March 2015

3D equipment maker Volfoni is looking to capitalise on many of RealD’s 3D lease contracts coming to an end in the next 12-24 months by ramping up production capacity in China and France. After just 15 months since its launch…

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus…

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