Daily Cinema Digest – Wednesday 14 January 2015

By | January 14, 2015 1:47 am PST

USA (NV) – Is AMC going to ditch Imax for Dolby Cinema? Of course not, but this and other nuggets emerge from a Citi Global Internet, Media & Telecommunications Conference transcript with AMC’s Craig Ramsey, EVP and CFO, where he talks about the company’s five different strategies.

But to my point about our proprietary brands, I want to do a plug on — and we love IMAX. I’m not being negative against IMAX, because it’s been a great partner. But if you think about it, really there’s only one party that needs to make the decision on the proprietary brand whether a film is in the big auditorium with the big-screen, the big seats, and the Dolby Atmos sound system that you’ve spent a ton of money on, and it’s us. Because you don’t have to reformat that film.

And so you can deliver, I think, an IMAX-like experience over a broader range of product. Some that hasn’t been. So I think the growth opportunity, at least for us, we’ve got 17 of our private label and I think we have a big growth opportunity in more rollout of our AMC Prime proprietary product. In some cases where we also have IMAX, because the two can be complementary. LINK

Worth reading in full – this is after all the exhibitor that has 67% of the screens of Regal but generates 90% of the revenue that Regal does. Read about the ‘recliner’ strategy. Nothing is more important in the US exhibition business right now than seating. Repeat: nothing. Not even Imax/Dolby Cinema.

I don’t know if you’ve been — we operate — I said 344 theaters. 55 of those theaters we have remodeled, which has included taking out two-thirds of the seats. Where we had three seats, we have one. And that one is a plush, automatic, motorized recliner, which gives the moviegoer seat east and west more room, and north and south more room. We’ve — it’s been an unbelievable positive response from the guest, more privacy, greater comfort.

What you may be thinking well, but you’ve taken all that capacity out of the auditorium. You probably are missing some attendance because of the sellouts.

On the whole, our industry operates on about 11% capacity utilization. There’s a lot of room in this business to take seats out and deliver a better guest experience through a better seat. Recliner reseats, take two-thirds of the seats out, and attendance on average in these theaters has increased 50%. In an industry that is experiencing declining attendance, our recliner reseat theaters are growing attendance by 50% year over year. Pretty dramatic.

cineworld-logo.jpg

UK/Europe – Cineworld’s diversification strategy of spreading out across Central and Eastern Europe (and Israel) seems to be paying off in offsetting declines in cinema going in the UK, where higher ticket prices still kept profits ticking.

Cineworld has unveiled a blockbuster trading update, saying its full-year earnings will be at the top end of analysts’ expectations after it managed to persuade British cinema-goers to spend more on their tickets.

The company said that while admissions in its UK & Ireland business declined by 3.7 per cent during the year, this was offset by growth of 4 per cent in the average ticket price.

Visiting cinemas is not a declining trend across its entire business, however.  LINK

Caveman Jerusalem cinema

Israel – And speaking of Cineworld and Israel – unless this was a tie-in for a movie it is hard to understand why a cinema would put a caveman figure in its lobby. Does Mooky not like Peretz?

Arecently removed life-sized caveman figure at Jerusalem’s Cinema City baring a striking resemblance to former environmental protection minister Amir Peretz (Hatnua), has one of the nation’s leading politicians incensed amid accusations of impropriety.

In a statement released Monday by Hatnua head Tzipi Livni, the MK condemned the offending figurine as a “disgrace, intolerable and ugly.”  LINK

PVR Cinema

India – People are said to be upset on social media about PVR’s supposed acquisition of Sathyam/SPI Cinemas. Let’s see them confirm and announce the deal first.

“You’d have to experience a movie at Sathyam to know why I’m ranting so much. PVR is a failure in Chennai, quite obviously due to their pathetic movie experience, and their insipid butter popcorn. Right from their bad website, staff, food quality, lack of RDX or Atmos and their inflated booking charges, PVR has everything wrong and could very well damage the hard-earned Sathyam brand if not destroying it,” said Karthik Murali, a market analyst, on Twitter.
Social media sites were littered with many such outpourings as the day progressed.

Incidentally, PVR controls over 250 screens across the country and has two multiplexes in Chennai alone, with one more potential one coming up on GST Road.  LINK

Carnival Group

India – Fresh of its acquisition of Big Cinema (and Glitz) Carnival is talking big on organic growth in its home state.

Carnival is looking at organic growth in states where buyout targets are few. “We don not want to play a numbers game. We are implementing innovative models by setting up screens, food courts as well as community centres in various north Indian states,” Bhasi added.

Carnival will invest Rs 500 crore [USD $80 million] for setting up about 200 screens in Madhya Pradesh. “We are exploring both lease-outs as well as franchises in towns like Harda, Mandsaur, Rewa and Vidisha,” Bhasi added.

Madhya Pradesh has 70 multiplex screens, shared among PVR, Fun Cinemas, Carnival and Big Cinemas.  LINK

barco_logo

Peru – UVK is completing digital cinema conversion in Peru with Barco and CE+S.

Barco, the global leader in digital cinema projection, has partnered with Cinema Equipment & Supplies (CE+S), a full service digital cinema integrator serving Latin America, to complete the conversion of UVK’s theaters located in Peru and surrounding cities.  LINK

Concessions/F&B

Wine Station wine dispenser

Singapore – You’ve probably seen self-dispensing soda machines in cinemas, but in Singapore cinemas are now trying the concept of wine. It does away with the 10% service charge.

Golden Village Multiplex has also recently adopted the technology at its Gold Class theatres. Known as iWine, the wine stations were installed at its Vivocity Gold Class lounge in November. It will soon be available at Suntec City later this month, followed by its Gold Class theatres at Katong and Great World City.

Both Golden Village and The Pump Room said they will waive the 10 per cent service charge if customers decide to dispense their own wine. Mr Peter Lau, assistant manager of food and beverage at Golden Village Multiplex, said: “In the long term, when patrons are more aware and more confident of doing the self-serve with the machines, hopefully it can help to cut down our service staff to serve the wine and our service staff can focus on other areas.  LINK

Health & Safety

Metro 5 cinema Australia NSW

Australia (NSW) – Extreme weather Down Under is now affecting cinemas, with a multiplex roof collapsing in New South Wales.

Emergency crews worked to free cinema goers trapped when the ceiling of a central west NSW cinema complex caved in during a sudden heavy storm this afternoon.

Bathurst Police say 36 people were initially trapped when the ceiling in the Bathurst Metro Cinema in Piper Street collapsed at 12.45pm (AEDT). They are all now out.  LINK

Law & Order

Lux Cinema

France – The manager of Lux Cinema is still recovering from a vicious attack last year, probably the retaliation for expelling some rowdy youths.

La Chatre. Didier bucket keeps the aftermath of the attack on November 28 in his establishment. And even if the perpetrator has been identified.

The case dates back to a month and a half but the memories have not faded. “It’s a trauma, admits Didier bucket. Sometimes I think no more, but it’s still there. “On 28 November 2014, the manager of the Cinema Lux, La Chatre, was brutally assaulted within his establishment. A violent blow-hitting jaw, from behind, probably as a “reprisal” Didier bucket had to exclude four young troublemakers during the evening session.  LINK

Digital Death Watch

Palace of Youth and Children Sudan cinema

Sudan – There are plenty of other more important things that Sudan is short off, but the lack of cinemas is one of the symptoms of the problems of the conflict scarred country.

The Palace of Youth and Children, where the 55-year-old Nur works, is one of just three functioning cinemas left in a city of 4.6 million people. These days, few visit the squat, concrete hall whose outside is plastered with sun-faded posters for the years-old Indian action films it screens.

Khartoum’s upmarket Afra Mall has a screen and the Palace is a rare survivor of the heyday of the Sudanese capital’s cinemas, but many stand empty after closing their doors because of the economic hardship and government policies that followed the 1989 Islamist-backed coup in this sub-Saharan African country that brought President Omar al-Bashir to power.  LINK

Cinema Opening/Closings

Kinepolis logo

France – A few details on Kinepolis’ latest cinema plans for Paris.

* To open new site in Bretigny-sur-Orge in Paris

* Kinepolis group and property developer Immochan have obtained all the necessary licences to build a 10-theatre cinema complex

* Immochan will be starting construction works in Feb. 2015  LINK

VIP cinema Canada

Canada – More VIP cinemas opening in Canada. Lots of fancy features – but does it have self-service wine pour?

Chipotle chicken club wrap: $14 Local craft beer: $7.50 Brownie explosion: $7 Add a side of George Clooney and you’ve got a date. Cineplex officials took the media on a tour of the VIP Cinema at Scotiabank Theatre Saskatoon ahead of its opening day on Friday. The new multi-million-dollar expansion attached to the formerly named Galaxy Cinemas boasts such features as:

A licensed lounge with a capacity of about 85.

Three new auditoriums with 121 to 107 seats.

UltraAVX screens, wall-towall.

Reclining leather seats with pivoting trays.  LINK

Life cinema Fiji

Fiji – A new cinema opened last month in Fiji.

Holding a soft opening for the people of Nadi, the newly opened life cinema based in Martintar Nadi opened its doors for business on Friday, December 7, 2014.

“Anyone is welcome to come in, the foyer is set up so that anyone can come in and enjoy the space. It’s 20 to 50 metres long with big seats, this is here for the people of Nadi to enjoy,” said Life Cinema’s General Manager, Hamish McGuire.

The cinema has a total of four theatres and for frequent movie goers, the price range for a normal mainstream ticket is $8.00, 3D movies are also $8.00 with the added cost of $2.00 for the 3D glasses which the general public will be allowed to take home.  LINK

Wroclaw bunker cinema Poland

Poland – Given how often Poland has been invaded, perhaps a cinema in a bunker is not such a dumb idea.

Kino Schrod (“Shelter”) located in the “Museum of Contemporary Wroc?aw” in the bunker on the square Strzegomski. “Shelter” starts activity cycle of the simultaneous launch of the film, which is show the role of space in human life. The first show of the cycle, it will be a screening of “Liban” (“Lebanon”). Thomas O?óg from the museum on the square Strzegomski explains director Samuel Maoz that presented in the experience of young Israeli conscripts:

“Liban” refers to the history of the square Strzegomski shelter. During the siege of Festung Breslau, just like a tank, he was a part of defense. As explained by Thomas O?óg, also subsequent films presented during the cycle in the bunker, they will be reminded.  LINK

Inox cinema

India – Inox’s Satyam division has opened it latest multiplex in the city of Bhilwara, in the Mewar region of Rajasthan.

INOX Leisure Ltd has informed BSE that Satyam Cineplexes Limited, wholly owned subsidiary of the Company, has commenced the Commercial Operation of new Multiplex Cinema Theatre situated at 3rd Floor, City Centre Mall, Near Mahaveer Park, Bhopalganj, Bhilwara – 311 001, having 3 screens and 664 seats from January 09, 2015.

INOX along with Satyam Cineplexes Limited is now present in 94 multiplexes & 365 screens in 51 cities and a total seating capacity of 97039 across India.  LINK

Little Rock Cinema 150

USA (AR) – It is well and truly THE END for this iconic cinema in Little Rock.

It took workers using two excavators a little less than an hour to bring down the old Cinema 150 movie theater in Little Rock. The dome-shaped building at the corner of University and Asher Avenues ran many of the top films of its day.

Built in the late 1960s with a screen that curved at a 150 degree angle, it gave movies a big impact. The theater was closed in 2003, considered functionally obsolete for having just one screen in an era of multiplexes. But it still had a very special place in the hearts of many who saw films there.  LINK

Finally

Woman in Black 2 poster

Taking the concept of ‘interactive posters’ to a whole new level, this promotion for “Woman in Black 2” is funny and clever.

A number of innocent cinema go-ers scared out of their wits when The Woman in Black poster terrifyingly came to life… #SheNeverLeft

In cinemas New Year’s Day.

Patrick von Sychowski
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Patrick von Sychowski

Patrick was a Senior Analyst at Screen Digest, went on to launch the digital cinema operations of Unique and Deluxe Europe, then digitised Bollywood at Adlabs/RMW, and now writes, consults and appears on panels about cinema all over the world.
Patrick von Sychowski
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