Consumer magazine/analysts Which? has taken a long and hard look at UK cinemas and ticket prices – and found a low to be un-satisfied about. From Chanel 4 news’ website:
Cinema tickets can cost anything from £3.50 to more than £12 per adult, a new report has found.
The facilities, cleanliness, comfort and ease of access to UK cinemas also varies greatly, according to Which? magazine.
Refreshments on sale are often limited in range, unhealthy and expensive, a panel of the consumer group’s members said.
Food and drink sold at cinemas scored the lowest satisfaction rating of any aspect of the cinema experience, with just 7% of the 864 Which? respondents saying they were “very satisfied” with it.
This should be serious food for thought for UK exhibitors, particularly big chains, which people are less likely to have a high opinion of than smaller local independents.
Interestingly three out of ten cinema patrons claim sound and picture quality was a factor of enjoyment, but the complaint was usually about sound being too loud, not about prints being scratched or projector light bulbs dim. Not surprisingly, London had the highest prices. But if it is cheap tickets you are after, head to City Cinema in Newport where peak time adult tickets in cost just £3.50 ($7.00).
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