Bridget Jones: Mad About the Theatrical Release Strategy
CJ Tech: A Brief Overview of Cinema Technology Training Courses
EVT’s Jane Hastings Is Always Curious, Always Evolving and Always Listening
Art House Convergence Relaunches Loyalty Program in North America
Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals
One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…
CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?
Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…
How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience
Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…
CJ Tech: Sound and the Premium Moviegoing Experience
No one would disagree that providing an experience that causes moviegoers to return to a theatre is a smart business decision. But what exactly is the “premium moviegoing experience” that everyone is talking about, and how do you deliver it? It’s more than just oversized screens, plush recliners or…
Tim Richards On Venturing Into Film Distribution with Vue Lumière
As 2024 wound down, Tim Richards, CEO of Vue, used the final few weeks to formalize an initiative he’d been openly discussing all year; Europe’s largest privately held cinema operator is launching a film distribution company titled Vue Lumière. The new entity will be wholly owned and fun…
GCF Global Research Amplifies Movie-Goers’ Voices: They Want More
Meyer Sound’s Pearson Theatre Steps Into the Future With Transformative Upgrade
National Association of Theatre Owners Proudly Enters New Era of Moviegoing as Newly Rebranded Cinema United
