EDCF Showcases Latest Cinema Industry Innovations During Annual Conference in Milan, Italy
A New Direction for the Berlinale at 75th Edition
Bridget Jones: Mad About the Theatrical Release Strategy
CJ Tech: A Brief Overview of Cinema Technology Training Courses
EVT’s Jane Hastings Is Always Curious, Always Evolving and Always Listening
After spending even a short time with Jane Hastings, Managing Director and Chief Executive Officer of Australia-based EVT, one might walk away describing her with adjectives that could easily be viewed as sycophantic. Intelligent, attentive, inspiring, brave, optimistic, ambitious, impressive and th…
Art House Convergence Relaunches Loyalty Program in North America
Customer loyalty programs have become an essential tool for exhibitors over the years. At Art House Convergence (AHC), a coalition of independent exhibitors across North America, their own unique loyalty program has recently been relaunched. Formerly a project of the Michigan Theater Foundatio…
Veteran Programmer and Publicist Kathleen McInnis on Promoting Indie Films, the Importance of Planning Marketing Strategies and the Role of Festivals
One of the particularly interesting sessions at this year’s International Film Festival Rotterdam (IFFR) was hosted by seasoned film festival programmer and publicist Kathleen McInnis on 1 February. Titled “Meet the Expert: Marketing, Publicity, and Strategies for Independent Films”, the talk saw th…
CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?
Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…
How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience
Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…
Arts Alliance Media Announces Inaugural Partner Awards, Honouring Cinema West Theatres and Sound Vision Technical
Plans Submitted to Secure the Future of Genesis Cinema
Vue Lumière Announces Exclusive Distribution Rights of New “Bluey” Collection
