Despite much of the world suffering from economic recession Cineworld seems to be having a banner year. Yesterday the United Kingdom’s second largest theatre chain reported that total revenues were up 8.5 percent since the beginning of the year. Cineworld’s success is spurred on by 8.3 percent year-over-year growth in box office since June.
Cineworld’s share of the U.K. box office has crept up to 24.5 percent to date, which is an increase over last year’s 23.8 percent. The company credits Hollywood blockbusters, specifically those in 3D, as being the cause for higher admissions and 1.5 percent in retail revenue. Specifically, Cineworld cited summer hits such as “Shrek Forever After” and “Toy Story 3″, both in 3D, as well as “Twilight: Eclipse” as being particularly profitable for them.
The third installment of the “Toy Story” franchise has earned GBP £70 million (EUR €80.1 million or USD $110.5 million) in the U.K. making it the territories top film of the year. For Cineworld, this not only means increased box office from higher ticket prices, but also revenue from selling 3D glasses. In fact, the company’s “other income” from the sale of glasses, booking fees and renting theatre space rose 43.8 percent when compared with last year’s figures.
With 3D helping drive box office it’s no wonder Cineworld is on schedule in a three year rollout of digital cinema in their 77 venues. In fact, they plan on converting even more screens in the next four months:
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It is unlikely that “Toy Story 3″ needed any help building awareness as it stormed the box office this weekend and earned USD $109 million in North America 
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