After turning the New York Metropolitan Opera into a poster child for alternative content over the past five years, NCM Fathom is hoping to have the same success with the Los Angeles Philharmonic. Starting in January of next year Fathom will broadcast three L.A. Phil performances to upwards of 450 theatres throughout North America.
Each concert will be broadcast on Sunday afternoons when attendance at many cinemas is presumably lower than it is on Friday and Saturday evenings. It should be noted however, that the 2:00 pm start time on the west coast may actually eat into primetime showings on the east coast where it is three hours earlier later.
The first concert is set for January 9, 2011 and will feature compositions by John Adams and Leonard Bernstein, as well as Beethoven’s Symphony No. 7. Selections from Tchaikovsky’s Shakespearean work will be presented on March 13, 2011 with the final concert on June 5, 2011 highlighting Brahms’ Symphony No. 4 and Double Concerto. Each program will be conducted by the L.A. Phil’s Music Director Gustavo Dudamel.
Dudamel is the 29-year-old Venezuelan conducting prodigy is often hailed as a rock star of sorts in the classical music world. His image has been plastered around Los Angeles ever since he took over as the L.A. Phil’s music director in September of 2009. No doubt it is Dudamel’s charismatic and energetic presence was a factor in the L.A. Phil’s decision to broadcast the concerts.
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