Ever since March of 2008 when the National Association of Theatre Owners (NATO) announced that they would be holding their own trade show in 2011 just before NAB the question has been, who will the organization get to put the event together. Speculation was that Bob and Andrew Sunshine who have been producing NATO’s official trade show, ShoWest, since 2001. After all, the Sunshine’s, who originally started out as the Sunshine Group Worldwide before being sold to Nielsen, have tons of experience organizing annual exhibitor conferences such as ShowEast, Cinema Expo and CineAsia.
Such a guess would not have been far off given that earlier today NATO announced they had hired Mitch Neuhauser to be the Show Manager of their official trade show, the first of which will be held in March of 2011. Presently, Neuhauser works with the Sunshines as Vice President of Nielsen Film Group. He is also already involved with NATO in some capacity as the assistant executive director of NATO of New York.
If you’ve ever been to any of the four trade shows Nielsen holds for exhibitors and distributors each year than you definitely know who Neuhauser is. Read More »
Popularity: 28% [?]

Mentioned in passing in the Hollywood Reporter’s round-up of Day 1 of CineAsia, the big news appears to have been the Chinese digital cinema network powered by Barco (projectors) and GDC (servers) from 7,00 to 2,000. In a questionably headlined article (‘CineAsia hosts digital revolution‘ – what, no ‘CineAsia – Digital Great Leap Forward’ or ‘Death to Counter-revolutionary 35mm prints!’??) the most interesting piece of news is buried down in the sixth paragraph:
Later, China Film Digital Cinema Circuit Co. said it has extended a deal with Barco and Singapore-based GDC Technology to bring more digital screens to China. Beijing-based China Film Digital has already installed 400 of a planned 700-screen rollout, but it said it will raise the total number of digital screens to about 2,000, CineAsia founder Bob Sunshine said.
Earlier in the article the focus was that having shot themselves in the foot by moving the trade show from Bangkok to Beijing, CineAsia has re-discovered its mojo since the Sunshines moved it to Asian gambling capital Macau. GDC had been trumpeting 1,000 DSR servers installed world-wide, though the inclusion of territories like India, Germany and the Netherlands means that they must be counting e-cinema servers as well for the likes of Mukta-Adlabs (currently disused) and CinemaNet Europe (definitely not DCI compliant). Also that day Dolby showed of their digital 3D solution and 20th Century Fox no doubt beat the digital cinema drum loud and clear.
On Wednesday the talk will be about real estate, concessions, and more digital 3D with a no-surprise appearance of Jeffrey Katzenberg of Dreamworks Animation. Mr Katzenberg is a big believer in the potential of digital 3D and will leave no corner of the Earth un-traveled to in order for that gospel to be spread.
Popularity: 24% [?]