Unique X Launches New SmartTrailering for Cinemark

(December 3, 2020) – Unique X is proud to announce that as Cinemark reopens its theatres across the United States, it does so with Unique X’s newly updated SmartTrailering software activated in every theatre. SmartTrailering is the only software solution in the market that delivers a sophisticated, centralised trailer scheduling system that fully automates Exhibitors’ trailering process via a user-friendly, cloud-based system. Unique X has worked closely with Cinemark to develop and update SmartTrailering for the U.S. market and beyond.

SmartTrailering has unmatched trailering capabilities. All major studios have been consulted and collaborated throughout the process of the software update and can now send trailer placement requests directly through the platform to exhibitors. Each individual trailer and trailer version can be programmed to target any combination of individual shows, be that based on date, time, location, feature, screen group, show percentage or a combination therein. Increased control and customization translate to the creation of a movie trailer playlist that is completed quickly, easily and accurately.

SmartTrailering works with all major TMS brands, including Unique X’s own RosettaBridge Theatre Management System, AAM Screenwriter, Sony TMS and Hollywood Software TCC. SmartTrailering supports a wide array of reporting capabilities: visualising inventory management, placement success, and distributor allocation. 

Cinemark EVP Global Theatre Technology and Presentation, Damian Wardle, said, “We are grateful for the Unique X team’s ongoing collaboration, as well as their vision to develop and adapt the software to meet our requirements. We greatly look forward to rolling out SmartTrailering and capitalizing on its enhanced functionality.’

Unique X CEO, Roger Harris said, “We are extremely proud of the work we have completed with Cinemark to launch this latest version of SmartTrailering. It’s a large and ambitious update to the software solution and brings an unprecedented level of functionality to both exhibitors and film distributors. Throughout the COVID-19 lockdown, we continued this project with Cinemark, highlighting both the strength of our partnership and our unrivalled vision of the importance of trailering particularly given the strength of the slate in 2021.”

About Unique X
Unique X is a brand for the future of digital cinema, providing intelligent autonomous solutions and content services. 

Unique X operates in 70 countries globally and specialises in delivering innovative cinema software. To date, more than 75 million GB of data have been transferred, and over 62 million advertising playlists have been delivered.

Cinema solutions include RosettaBridge TMS (Theater Management System), RosettaNet Estate Management System, Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and SmartTrailering.

About Cinemark 
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 534 theatres with 5,977 screens globally (332 theatres and 4,522 screens across 41 states domestically; 202 theatres and 1455 screens in 15 countries throughout South and Central America). Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/.

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