Unique X, a global leader in digital cinema software and operational solutions, and CinemaNext, a leading provider of cinema exhibition services and technology solutions, today announced a strategic partnership at CineEurope 2026, delivering full integration between Unique X’s marketleading RosettaBridge TMS (Theatre Management System) and CinemaNext’s PAA40+ Automation Adapter.

With energy consumption and sustainability now at the forefront of the industry, the partnership brings together two market-leading power management tools in a single, seamless solution. The integration allows exhibitors to automate, monitor and control the energy consumption of every device in the booth and beyond – projectors, sound racks, lighting, HVAC and auxiliary systems – all driven by the cinema’s show schedule.

To mark the partnership, all Unique X RosettaBridge TMS customers will receive a FREE upgrade to RosettaBridge Plus, which includes the Eco power management integration with the PAA40+, when they purchase any PAA40+ device from CinemaNext. This allows customers to take full advantage of the seamless integration between these market-leading power management tools from day one.

CinemaNext’s PAA40+ Automation Adapter brings smart control and real-time energy monitoring to cinema operations, switching and metering twelve outputs (up to 16A each) with downloadable energy reports, built-in DALI lighting control and up to twenty customisable macros. Combined with RosettaBridge’s advanced show logic and schedule-driven device control, exhibitors can reduce energy wastage, cut operating costs and accelerate progress towards their carbon targets – with the PAA40+ delivering savings of up to 70% in booth energy costs per year.

“Energy is now one of the biggest costs in cinema operations, and exhibitors should not have to choose between sustainability and profitability. By integrating RosettaBridge with CinemaNext’s PAA40+, and offering every RosettaBridge customer a free upgrade to RosettaBridge Plus, we are giving exhibitors complete, schedule-driven control of every powered device in their cinema – saving money, saving energy and helping save the planet,” said Phil Morris, CCO of Unique X.

“With the PAA40+, we set out to redefine how cinemas manage and optimise energy consumption. This partnership with Unique X unlocks that vision at scale by combining our advanced power automation and realtime monitoring with the industry-leading RosettaBridge TMS. Together, we are giving exhibitors a powerful, fully integrated solution to reduce costs, improve efficiency and accelerate their sustainability goals. We are delighted to partner with Phil and the team at Unique X.” said Araceli Vaello, VP Solutions, CinemaNext.

About Unique X
Unique X is the market-leading brand and product portfolio for the future strategy and innovation of digital cinema, providing intelligent autonomous cost-saving solutions and revenue-generating fully managed content services. Unique X operates in over 100 countries across the globe and excels in delivering mission-critical cinema software. Advertising Accord currently powers 1.2 billion advertising spots annually across thirty-one territories and 45,000 screens worldwide. With its fully automated and scalable capabilities, it is transforming cinema advertising by providing exhibitors with a complete end-to-end solution that integrates both traditional and programmatic sales. Market-leading cinema solutions include RosettaBridge Eco TMS (Theatre Management System), RosettaNet (Circuit Management System), Movie Transit (Digital Cinema Package Content Delivery Network), Basekey (KDM management), RosettaLive (Event Streaming), Advertising Accord (Complete Advertising Sales Management and Programmatic Advertising), KDMX (next generation global KDM services), SmartTrailering (Intelligent Trailer Scheduling) and Unique’s unrivalled consumer product, the movie and gaming content private cinema hire event platform “Book The Cinema”.

About CinemaNext
CinemaNext is the largest cinema exhibition services company in Europe and Africa, providing smart, comprehensive solutions across the board, from projection equipment, audio systems, central systems, premium cinema solutions, cinema outfitting, content management, 3D projection systems & glasses, TMS, digital signage, screens to consulting services. Clients enjoy the highest level of reliability and lowest cost of ownership through our various services: consulting, design & project management, equipment sales and financing, installation, maintenance, support (NOC), online monitoring, content management, spare and consumables, service agreements and supply chain & logistics. 13,000 screens have been installed by our technicians to date. 9,500 screens in Europe currently avail of service contracts with our company. CinemaNext’s main office is located in Liège (Belgium). Regional offices can be found in 21 countries across Europe and Africa. For more information, please connect to https://www.cinemanext.com.